James Hatto

Digital Strategist

James builds organic growth strategies for Kia Ora Digital clients, with a focus on the keywords and content that turn into revenue rather than just rankings.

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Articles by James

21 August 2026 · 10 min read SEO vs SEM: Should Your Australian Business Invest in SEO or Google Ads? Should you invest in SEO or Google Ads? Kia Ora Digital's search experts compare speed, cost and long-term value to help Australian businesses decide.

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