KPI Strategies

Measure your success with SEO KPIs

Here at Kia Ora Digital, our team of experts are here to help you monitor these KPIs for SEO so you can keep track of your progress and take your business to new heights.
Get your free SEO Revenue Forecast Report

Increase your SEO Revenue with a KPI Strategy

Does SEO increase sales? Absolutely. When it comes to forming a successful revenue strategy for your online store, keeping track of your SEO KPIs for organic traffic can really set you up for success. Having KPIs for SEO provides you with a good measure of how things are going for your campaign and online strategy. You want to be reaching new customers and tapping into new markets so you can constantly increase your traffic, conversions and sales. This also opens up new opportunities for potential growth and expansion.

If you’re wondering how to use SEO to increase revenue, you’ve come to the right place. With our comprehensive range of Shopify services, Kia Ora has the know-how and expertise to bring your online store even more customers and sales than ever before. We know a thing or two about Shopify, and we’re here to help you take your business to new heights. Our team will sit down with you to help devise a strategy to increase revenue. We do this with effective data visualisation and analytics so you can keep track of current patterns and trends.

We've worked with 150+ clients including:

Essential Metrics to Measure SEO KPIs

As part of our SEO traffic strategy, we’ll help you keep track of:

Sales Conversions and Leads

Running a successful Shopify store is all about generating traffic, sales and leads – and for that to happen, you need your website to convert, convince customers to take action. It’s great to have a beautiful-looking website and product images, but are your customers actually buying from you? Are you seeing the kind of results you want?

Organic CTR

Your click-through-rate is what brings customers in to your site from search pages. Having a killer meta description (the short text summary you see in Google) is all part of what it takes to convince customers that your website has what they need, what they’re searching for. And those meta descriptions use keywords.

Keyword Rankings

Target keywords are what drive your SEO strategy, as these are the kind of search terms that ultimately bring customers to your site. Our tech team is constantly researching leading keywords within your industry. You want to increase your organic visibility to make sure customers can find you. By keeping your site up-to-date in line with current keyword trends, you’ll always be at the forefront and first to rank in search engine result pages (SERPs).


Tracking your ROI is crucial to see whether your revenue strategy is working. Is the money you’re spending on your site translating into sales and customers? Is your revenue exceeding what you’ve spent so that you can turn a profit? SEO is often a long game, and it can take 6 to 12 months to see a return on your investment. But trust us, the more time, care and effort you put into your strategy, the more you’re likely to see greater results in the long run.

Page Speed

Did you know that if your site takes longer than three seconds to load, you’ll instantly lose 40% of your website traffic? It’s harsh, but true. We’ll help you optimise your page speed to prevent this from happening.

Bounce Rate

If your website is slow to load, your customers will grow frustrated and bounce to another site. You’ll lose any chance you have at conversions, and potentially lose the client altogether to your competition.

Average Time on Page

How long are customers spending on your site, and how easy is it to navigate? The average time they spend is a good indicator of this, and how engaged they are with your brand. This also means they’re more likely to convert and take action.


We generate backlinks from reputable websites to help improve your site’s ranking in the eyes of Google. This also helps to build trust with your audience and position you as a leader within the industry.

These are all essential factors that influence how long your customers spend shopping at your site, whether they’ll have a positive user experience and how likely they are to shop again.

Google uses this information to assess your Core Web Vitals score and determine your online store ranking. The better your score, the more likely you are to appear at the top of Google’s search page results, therefore bringing in more customers.

SEO Audit

We Keep Track of Important SEO KPIs

How much can SEO increase traffic? The only way is up. We analyse SEO KPI metrics and provide you with revenue growth strategies to further your campaign’s progress. As we said, effective SEO has always been a long game. By strategically placing links and targeted keywords in your content, you can build your website up for success over time. This, in turn, positions you as a leader within your industry and builds your reputation as a trusted source amongst your targeted audience, while also paving the way for greater sales opportunities. They also help to provide effective communication with your stakeholders.

At Kia Ora, we’ll help you devise SEO strategies to generate traffic, with a revenue growth strategy so you can hit the ground running and enjoy plenty of organic traffic and conversions from the moment you launch. This way, you’ll experience growth and success like never before. With SEO KPIs to measure your growth and a successful revenue strategy, your Ecommerce store can really hit the ground running. We have a range of performance tools at our disposal, and paired with our expert knowledge, we’ll give you the inside track. Speak to us today to find out more.

SEO Growth

Level up Your Revenue Strategy Today

Find out how to increase your SEO traffic and request an audit with Kia Ora Digital today. We are your trusted local experts in Shopify SEO and generating organic traffic. With our help, you can take your online business to new heights. We promise you won’t look back.

Don’t just take our word for it

So happy with our results. With our organic web visitors more than doubling over 5 months. With random sales coming through that we have no paid advertising going to. And always great to chat to Dan & Ben for some extra inspiration.
We’ve only been working with Kia Ora for 3 months so far but they have exceeded my expectations . We have known Dan for many years and he knows his stuff. Only wish we had chosen to work with Dan earlier instead of some of the other cowboys in the industry.
In an industry where smokes and mirrors are the standard, we have been searching for a great SEO company to work with. One that focuses on results rather than fabricated numbers. After speaking with Dan once we saw that he knew his stuff and are glad to have finally found a SEO agency we are confident in.
The accountability and responsiveness of the Kia Ora Digital team makes the agency great. They are incredibly knowledgeable about all aspects of SEO and Page Speed Optimization. Incredibly professional all round.
Highly recommend for ecommerce growth and professional SEO expertise. Working with Dan & Ben has been phenomenal, they know what they're doing and are easy to work with. Thanks guys!

Ready to take your SEO to the next level?

Get a FREE SEO Growth Strategy

Ready to take your SEO to the next level?

Get a FREE SEO Growth Strategy