Workspace 365 operates in a category where prospective tenants search suburb by suburb for available space, yet its pages were not built to compete for those local searches. Each location's offer looked similar online, making it hard to stand out for the specific searches nearby businesses were making. Inquiries were going to competitors that simply showed up first.
We built a dedicated, optimised page for each Workspace 365 location, giving every site its own opportunity to rank for the local searches tenants in that area were making.
Keyword targeting was mapped down to the suburb level, matching the granular way people search for office space and coworking near them.
The core offer pages describing memberships, meeting rooms, and coworking plans were optimised to convert visitors once they landed, rather than relying on volume alone.
Suburb-level pages convert local search volume into direct inquiries
Multi-location businesses need one optimised page per site, not one shared page
Final word
For multi-location businesses, search visibility has to be won location by location. Workspace 365's results show what happens when every site gets its own dedicated, optimised page instead of sharing generic content.
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