Lucy Holzberger

About Lucy

Lucy produces the agency's video, runs its social channels and works on content alongside the writers. That puts her close to the SEO, paid search and AI search teams, because their work is the raw material: what a migration actually involved, why a client's rankings moved, what changed in AI search this month. Her job is to get it out of a report and into a script, a cut, a post or a page, in a voice that sounds like the people who did the work.

She organises events and produces the content around them. She was on the team behind Ski Commerce, the agency's own conference in Queenstown, three days of ecommerce and AI search sessions finishing on Coronet Peak, and she coordinates events for Startup Queenstown Lakes alongside the agency work. Events are where a lot of the year's best material gets shot, and where a fair amount of new business starts.