Simon Small

About Simon

Simon runs Kia Ora Digital's UK and EMEA business from London. He grew up in Christchurch and came into search from enterprise SaaS, and he now spends his time on a single question: what makes an AI assistant recommend one brand over another.

His argument, which he makes most weeks to an audience of more than 14,000 on LinkedIn, is that the alarm about falling organic traffic is misplaced. AI answers absorb the simple top-of-funnel questions, so volume drops. The clicks that still arrive convert far better, because the assistant has already qualified the buyer before they reach the page. Judging search by raw volume misreads what is happening.

He also builds Kia Ora Digital's agency partnerships in the UK and the US, through mutual referral and through white label search, where his team delivers the strategy, execution and reporting under the partner's own brand.