While the fundamental principles of traditional SEO remain the same, Ecommerce SEO is different in that it focuses on optimising online stores. Therefore, there are a few different things to take into consideration:
- Size: Ecommerce websites are generally much larger and more dynamic in terms of their size and scale, due to their large number of product pages. These pages are continually updated with new products, and have old ones removed.
As a result, they require more customised strategies to ensure that each product page is effectively optimised for search engines.
- Products: Ecommerce SEO focuses on optimising product descriptions. Where traditional websites might focus more on their service pages, Ecommerce sites need to optimise collection and product pages to attract more customers.
- User reviews are a huge part of Ecommerce SEO as they provide social proof. Encouraging your customers to leave reviews can significantly boost your product pages in the eyes of Google.
- Platform Integration: Ecommerce SEO involves integrating with various shopping platforms and marketplaces. This helps to drive more traffic and sales by increasing product visibility across multiple online channels.
At Kia Ora Digital, we specialise in Ecommerce SEO. Our team of experts have experience in crafting unique strategies for stores on Shopify, Shopline, BigCommerce, WordPress, and more. We’re also official Shopify Partners and Experts. To power up your online store for ultimate success, get in touch with us today.