Chirag Solanki

Senior SEO TechMelbourne, Australia

Chirag works across Kia Ora Digital's client base on strategy, keyword research and offpage: working out what a client should be ranking for, what that traffic is worth once it arrives, and the link building that gets them there. Around that sits technical audits and complex site migrations. He has spent his whole search career agency side in Melbourne, and has trained new analysts along the way.

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About Chirag

Chirag has spent more than fourteen years in search, all of it agency side in Melbourne. It starts with keyword research tied to what the business actually sells, and the strategy built on top of it: which terms are worth chasing, in what order, and what winning them is likely to return.

That research is sharper for the range of industries behind it. He has run accounts from local service businesses through to ecommerce, and what a buyer types, how long they take to decide, and which terms turn into revenue all shift from one category to the next. He arrives in a new vertical already knowing roughly how it behaves in search, which is the difference between a keyword list and a plan.

Offpage is the other half. He sets the link building strategy with the outreach team, audits a backlink profile for what is earning its place and what is holding the site back, and works out which links are worth chasing for the terms that matter commercially. Technical audits and cover for complicated migrations sit alongside it, as does training the analysts who come after him.