Cassie Graham

Digital StrategistQueenstown, New Zealand

Cassie manages Kia Ora Digital accounts across Australia, New Zealand and the UK, most of them service businesses and trades. She owns the relationship and the plan on each one, and she started the agency's Search Insight Series on search demand nobody has moved on yet.

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About Cassie

Cassie runs client accounts from Queenstown. Her book leans to service businesses and trades: electricians and EV charger installation, garage doors, skip hire, surveying, law and HR firms, self storage and tourism, across Australia, New Zealand and the UK. That end of the market rewards a different kind of SEO from ecommerce. The job is local visibility and a steady flow of qualified enquiries, and success shows up in leads and quotes.

She started the KOD Search Insight Series, an ongoing look at where search volume is pointing to demand nobody has moved on yet. The first edition made the case for menopause as an emerging category, with US searches for perimenopause up several times over five years. She also co-wrote the agency's piece on SEO versus Google Ads, setting out when a business is best served building organic search and when it should buy the traffic.