At Kia Ora Digital, digital PR is how we turn brands into trusted sources across Google and AI search. We earn high-authority backlinks, editorial coverage, and brand mentions that improve rankings, increase AI citations, and grow branded demand.
Our Australian team creates stories journalists want to cover and secures placements on publications your customers and search engines already trust.
Doubled organic revenue YoY with no extra ad spend. In 4 months: +29% organic revenue, +67% sessions, +53% transactions, and multiple category pages ranking #1 nationally.
Backlinks remain one of Google’s strongest ranking signals, and brand mentions are becoming increasingly important for how AI systems decide which sources to cite.
Every editorial mention from a credible publication strengthens your authority, improves rankings on commercial pages, and increases your visibility across both traditional search and AI-driven results.
Most link building focuses on volume. Digital PR focuses on authority and narrative. One strong placement on the right publication can outperform dozens of low-quality links in both rankings and long-term visibility.
A specialist digital PR company builds campaigns that compound over time. Coverage drives referral traffic immediately, lifts rankings in the following months, and continues to influence how your brand is discovered in search and AI tools.
This is why digital PR sits alongside our LLM Optimisation and Link Building services as one of the highest-leverage growth channels for modern brands.
We secure followed links from real editorial publications that search engines trust. Every placement is assessed for authority, topical relevance, and long-term SEO value, and reported transparently each month.
Our relationships with journalists across national publications, trade media, and niche outlets mean your story gets seen and considered. We focus on placements that your audience already reads and trusts.
Each campaign builds on the last. Coverage strengthens topical authority, improves rankings, and increases your chances of being cited in AI search results. This is the approach that led to our recognition for Best Use of AI in Search at the APAC Awards 2026.
Every engagement is designed to deliver measurable authority and growth.
• Campaign ideation and story development
• Data-led campaigns using research, surveys, and insights
• Journalist outreach and relationship management
• Reactive PR tied to news, trends, and seasonal events
• Editorial placements on relevant, high-authority publications
• Monthly reporting covering links, rankings, traffic, and AI citations
Our digital PR services are built on communication, transparency, and measurable results. We do not use link farms, paid placements, or generic outreach.
Every campaign starts with what your business can uniquely contribute, from proprietary data and customer insights to expert commentary that is genuinely worth covering. We turn these insights into stories journalists want to publish, target the right publications, and secure coverage that drives long-term authority, rankings, and visibility.
We take pride in the success of our clients. With 100+ eCommerce and service-based businesses under our belt, we have consistently delivered accelerated organic growth in competitive markets. View our case studies to see how we’ve helped businesses like yours achieve incredible results.
eCommerce growth is driven by visibility. The brands that win are the ones customers see first.
Digital PR earns coverage, backlinks, and brand mentions that push your products higher in search and drive qualified traffic.
For eCommerce brands, this means:
• Higher rankings for category and product pages
• Increased referral traffic from trusted publications
• Stronger brand demand and repeat searches
We tailor campaigns to your platform, whether Shopify, BigCommerce, Magento, or WooCommerce, aligning PR with your products, categories, and growth goals.
If your store is not earning coverage, it is losing visibility to competitors who are.
Search is evolving. AI tools like ChatGPT, Google AI Overviews, and Perplexity choose which sources to reference.
Digital PR helps your brand become one of those sources.
Editorial coverage increases your chances of being cited by:
• Strengthening trust with high-authority mentions
• Building consistent topical authority
• Signalling relevance to AI systems
If your brand is not being mentioned, it is less likely to be cited. Digital PR ensures your business is visible where future search decisions are made.
• Award-winning specialist team recognised for Best Use of AI in Search, APAC Awards 2026
• Performance-driven reporting with full transparency on placements, links, and results
• No long-term lock-in contracts
• Fully integrated with Technical SEO Audits, Link Building, LLM Optimisation, and Revenue Forecasting
Still got unanswered questions?
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Digital PR focuses on earning online coverage, backlinks, and brand mentions from authoritative publications to improve rankings and visibility in AI tools. Traditional PR focuses more on awareness across print and broadcast media.
Digital PR earns high-quality backlinks and brand mentions, which increase domain authority, improve rankings, and grow branded search demand over time.
Most link building focuses on volume. Digital PR focuses on earning coverage from real publications that search engines and AI systems trust.
Most campaigns secure placements within 30 to 45 days. Ranking and traffic improvements typically follow within 2 to 3 months.
We work with eCommerce brands and service businesses across Australia, New Zealand, the United States, and the United Kingdom, with strong experience across major eCommerce platforms.
We track placement volume, link quality, referral traffic, ranking improvements, branded search growth, and AI-search citation visibility.
Both. Digital PR can run as a standalone service, but the strongest results come when it is integrated with Technical SEO, Link Building, and LLM Optimisation.
Here at Kia Ora, we are experts in SEO for therapists and counselling professionals, helping them to reach their digital potential.
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