FMNN's main product is a boric acid suppository. In Australia, "boric acid suppository" gets 3,200 searches a month. FMNN's product page sat at position 34 for it. Most people never saw it.
The intimate wash had no collection page. Searches like "feminine wash" had nowhere to land. The homepage ranked at 61.
The store also had technical issues. Internal search pages were open to Google. Some links pointed to broken pages. Shopify vendor pages were creating spam URLs.
The opportunity was clear:
Get the boric acid page and a new wash page onto page 1 for the terms people search when they're ready to buy.
We ran a full technical audit of the Shopify store. Then we fixed what it found.
We set internal search pages to noindex. We fixed broken internal links. We tidied the product URLs. We blocked pages Google didn't need to crawl, and fixed the vendor page spam. We also connected GA4 to Shopify so sales could be tracked.
We researched the terms Australian women search for this range. We looked at volume, difficulty and where FMNN already ranked.
Each page got its own set of terms. The boric acid page took "boric acid suppository", "boric acid tablets" and "boric acid pessaries". The homepage took "feminine hygiene products". A new collection page took "feminine wash" and "intimate wash".
We wrote new content for the homepage, the Boric Acid Pops product page and a new Intimate Wash collection page. Each page got a new meta description and FAQs.
The FAQs answer what people search before they buy. What is thrush? How is BV different? Can I use boric acid when I'm pregnant? The copy sits behind a Read More link, so the pages stay short for shoppers and Google can still read it all.
Fix the store first. Search pages, broken links and spam URLs waste the time Google spends on your site.
Give each product type its own page. The wash had no collection page. Now it has one built around what people search.
Answer the questions people ask before they buy. The FAQs on thrush and BV match the searches that lead to a sale.
Final word
FMNN's boric acid page went from page 4 to page 1 for "boric acid suppository australia" in 4 months. The work was a technical clean-up and 3 rewritten pages.
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