Snus Blast runs on WooCommerce. Most UK searches in this market name a brand or a strength, like "pablo snus" or "150mg snus".
In the 4 months before we started, UK organic clicks fell 4%. The homepage had two H1 headings, and spam backlinks were pointing at the site.
The opportunity was clear:
Rank the pages that match how UK buyers search: by brand and by strength.
We ran a technical audit of the WooCommerce store. It listed the fixes by priority.
We rewrote the title tags and removed the second H1 from the homepage.
We researched the brand and strength searches UK buyers use.
We wrote new copy for the homepage and the Pablo brand page. The client signed it off and uploaded it.
We benchmarked the site's backlinks against its competitors.
We built a disavow file for the spam links and submitted it to Google.
Match pages to how people search. In this market, that's by brand and strength.
Fix the basics first. Duplicate headings and weak titles hold back every page.
Clean up spam links before you build new ones.
Final word
Snus Blast's UK traffic was falling when we started. Four months later it was up 38%. The gains came from pages that match how UK buyers search.
Here's how we run WooCommerce SEO.
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