Premade started from zero. No customers, no rankings and no brand people knew.
Meals sell to the whole of New Zealand. Most of those towns had no reason to find us on Google.
The opportunity was clear:
Use Premade as our test case. Try each play on our own money first. Keep what works and roll it out to our clients.
Most online stores don't have location pages. We built one for each region on Premade. Each page has local content and FAQs. Those pages now bring in orders from towns where we don't run a single ad.
We wrote a title and meta description for each of the 26 meals. Each page targets the search a person makes when they want that meal delivered.
SEO, AI search, Google Ads, Meta and email are all run by our team. Each channel feeds the weekly subscription, which keeps customers coming back.
Most agencies tell you what to do. We do it on our own money first. What works on Premade goes into the work we do for clients.
Final word
Premade is the proof we use on ourselves. It went from no customers in April to a weekly subscription business delivering across New Zealand. The location pages, the SEO and the paid channels you see here are the same ones we run for clients.
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