Pay for prime real estate to reach buyers looking for a solution in the largest AI search engine in the world.
Estimated to come to Australia end of 2026.
How ads appear: Ads show up at the bottom of ChatGPT’s answer in a clearly labelled “Sponsored” box. Responses aren’t influenced by advertisers—but ads are influenced by the user’s conversation (personalisation is on by default).
Who sees ads: Only Free and Go tier ($8/month) users. Plus, Pro, Business, and Enterprise subscribers won’t see ads. No ads for users under 18 or near sensitive topics like health, mental health, or politics.
What it costs: OpenAI is targeting a CPM of around $60. On par with premium connected TV. For context, Google Search ads average ~$38 CPM. The current beta requires a minimum $200,000 commitment, and there’s no self-serve platform yet.
Why it matters: Users can actually ask ChatGPT questions about your ad to help make a purchase decision. That’s advertising at the exact moment of intent.
On Google, brands that rank organically and run ads on the same keyword typically outperform those doing just one.
More real estate = more clicks, even if users skip the ad. We believe the same logic applies to ChatGPT.
AEO + ChatGPT Ads = the full-funnel SERP strategy, rebuilt for AI.
Our work in organic ChatGPT has shown us how buyers think—and we believe ads that clearly communicate “problem → solution” will win.
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We have had the pleasure of working with Kia Ora Digital for our SEO needs, and we couldn’t be happier with the results! The team was professional knowledgeable, and went above and beyond to ensure our goals were met.
The traffic to our website increased by a whopping 65%, leading to a significant improvement in our transactions by 15%. Their innovative strategies and meticulous approach helped us achieve a 22% increase in organic revenue, based on Year on Year Growth for the last 12 months.
Kia Ora Digital have been great for our SEO strategy. They are metric-focused, which is really important to us as an eCommerce brand. We’ve seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results. They’re proactive, transparent, and genuinely feel like an extension of our team. Highly recommend.
No confirmed date yet. OpenAI is currently testing ads with logged-in adults in the US only. They’ve said they plan to expand globally, but haven’t announced a timeline.
Ads are personalised based on the user’s current conversation. So if someone asks ChatGPT for laptop recommendations, they might see an ad for a relevant product. You can’t target demographics or keywords the way you would on Google or Meta (yet).
Only users on the Free and Go ($8/month) tiers. Paid subscribers on Plus, Pro, Business, and Enterprise won’t see ads. Users under 18 are also excluded.
OpenAI says no. Ads appear in a separate “Sponsored” box below the answer—they don’t influence the response itself.
Start with Answer Engine Optimisation (AEO) now. Brands already showing up organically in ChatGPT will be best positioned to layer ads on top when they go live—and will have a head start on understanding how buyers use the platform.
OpenAI is targeting around $60 CPM (cost per thousand impressions). This is almost double of Google Ads.
Here at Kia Ora, we are experts in SEO for therapists and counselling professionals, helping them to reach their digital potential.
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