Homeowners search for renovation help using the exact type of project they're planning, but without pages built around those specific project types, Create Renovations risked being overlooked in favour of businesses whose sites spoke more directly to that search. Local relevance also mattered, since renovation work is tied closely to where the homeowner lives.
Keyword targeting was organised around specific renovation project types, matching the exact work homeowners search for rather than generic renovation terms.
Service pages were optimised to clearly detail each project type Create Renovations handles, giving searchers and Google the specifics needed to rank and convert.
Location pages were added to capture local search intent, keeping the site focused on service and location rather than blog content.
Project-specific pages outperform generic renovation terms
Local, project-type targeting builds enquiries without blog content
Final word
Renovation enquiries are driven by specific projects and specific locations. Create Renovations' growth confirms that pages matched to exactly what homeowners search for convert that intent into leads.
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