Kia Ora Digital and The Collagen Co won Best Use of Search – Health at the APAC Search Awards 2025, for the campaign Organic Search & RevOps.
What the judges said
The video above is our own recreation of the judges' comments. It was not produced by the APAC Search Awards. The wording is quoted verbatim from the official judge comments document.
"The use of a forecasting model showcases the creativity and forward-thinking, setting the foundation for success. With a revenue-focused strategy and flawless international SEO execution, the team demonstrated an outstanding ability to deliver results on a global scale. This is a masterclass in how to drive meaningful impact while balancing creativity and data-driven execution."
Why it matters
This is the third consecutive judging panel to name the forecasting work, and the first to lead with it. In 2024 it appeared as a standout feature of the agency's approach. Here it is the opening sentence, the thing that sets the foundation for success.
The shift in the rest of the comment is the other half of the story. The 2024 comments are about method. This one is about outcome at scale: a revenue-focused strategy executed across international markets.
It is also the first of two consecutive APAC wins on the same account. The Collagen Co returns the following year in a completely different category, Best Use of AI in Search. The client work behind both is in the Collagen Co case study.
