Use each search channel for their strength. Paid search for quick wins, organic search for compounding growth and make more profit come out the other end.
Platforms constantly demand more spend without guaranteeing better results. Without proper oversight, budgets grow while ROI diminishes—creating a costly cycle of diminishing returns.
When managed separately, paid and organic efforts compete rather than complement each other. This creates inefficiencies where you compete against yourself, missing opportunities that integration would reveal.
Organic search requires patience before delivering significant results. Companies often abandon efforts too early, missing the long-term benefits of sustainable traffic that doesn't demand continuous spending on ads
We have had the pleasure of working with Kia Ora Digital for our SEO needs, and we couldn’t be happier with the results! The team was professional knowledgeable, and went above and beyond to ensure our goals were met.
The traffic to our website increased by a whopping 65%, leading to a significant improvement in our transactions by 15%. Their innovative strategies and meticulous approach helped us achieve a 22% increase in organic revenue, based on Year on Year Growth for the last 12 months.
Kia Ora Digital have been great for our SEO strategy. They are metric-focused, which is really important to us as an eCommerce brand. We’ve seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results. They’re proactive, transparent, and genuinely feel like an extension of our team. Highly recommend.
We have had the pleasure of working with Kia Ora Digital for our SEO needs, and we couldn’t be happier with the results! The team was professional knowledgeable, and went above and beyond to ensure our goals were met.
The traffic to our website increased by a whopping 65%, leading to a significant improvement in our transactions by 15%. Their innovative strategies and meticulous approach helped us achieve a 22% increase in organic revenue, based on Year on Year Growth for the last 12 months.
Kia Ora Digital have been great for our SEO strategy. They are metric-focused, which is really important to us as an eCommerce brand. We’ve seen consistent growth in organic traffic and revenue, and their team always ties activity back to measurable results. They’re proactive, transparent, and genuinely feel like an extension of our team. Highly recommend.
No crystal balls here—just data-driven profit forecasts that deliver. After diving deep into your organic search channels, we quantify opportunities, not just identify them. Our forecasts show exactly what your expected return from organic search will be month over month, giving you complete clarity on your SEO investment.
Our 90-day sprint attacks profit from both sides—chopping ad spend where you already rank organically, testing to identify true profit-driving terms, then applying those insights to build unstoppable organic momentum.
We analyze what worked in your first sprint, identify the next highest-impact opportunities, and launch another targeted 90-day push. No coasting on past wins—we continuously hunt for profit gaps, test new approaches, and build on proven strategies to maintain your competitive edge and keep the profit momentum growing.
Contribution profit is the revenue remaining after variable costs (like product costs, shipping, and ad spend) are deducted – before fixed costs are considered. It tells you how much profit a specific product, channel, or campaign is actually contributing to your bottom line.
At Kia Ora Digital, we use contribution profit to assess the true impact of your search marketing strategy, not just surface-level metrics like ROAS. This gives you clearer insight into which keywords, ads, and SEO efforts are driving meaningful business results, and which are just burning budget.
Blended Search isn’t just about quick wins – it’s a scalable framework for sustainable growth. By using paid search to gather insights and generate fast results, and then applying those learnings to SEO, we help you build a robust, compounding traffic engine.
Over time, your reliance on ads decreases, margins improve, and your digital marketing becomes a true profit centre – backed by forecasting, real data, and constant optimisation. It’s how forward-thinking brands scale smarter, not just bigger.
Turn your traffic into revenue with smarter search strategies. Our data-backed insights show you what’s working, what’s wasting budget, and where your biggest growth levers are.
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