Winner. Best Use of AI in Search, 2026 APAC Search Awards.
Recognised for AI-first SEO and Answer Engine Optimisation work that puts Australian brands in front of customers wherever they search.
Travel decisions are research-heavy. Before a booking is made, a traveller has typically run dozens of searches, read reviews, watched videos, and, increasingly, asked an AI assistant for itinerary advice or accommodation recommendations. At Kia Ora Digital, we help travel and tourism businesses appear across all of those touchpoints, from Google’s organic results and the local map pack through to the AI-generated travel guides and recommendations that are reshaping how people plan trips.
The travel sector is highly competitive online, with OTAs and aggregators dominating paid placements. SEO and AI search optimisation give independent operators, tour companies, accommodation providers, and destination businesses a way to build visible, owned presence that OTA listings alone cannot provide. We specialise in SEO services for travel and tourism businesses that want to grow their direct bookings and their share of the AI-driven discovery happening at every stage of the trip-planning journey.
With our expert Ecommerce and Shopify SEO services, you can maximise your sales opportunities, increase brand exposure and expand your reach. We’ll land you on the front page of Google so you rank #1.
Our experienced team has worked across thousands of campaigns over a broad spectrum of industries. You can trust the team at Kia Ora to get results.
We build our campaigns around reaching KPIs to get results. Say Kia Ora today and we’ll sit down with you to tailor a unique digital strategy to the needs of your business. We promise you won’t look back.
The travel planning process now spans weeks or months and involves multiple channels. Early-stage inspiration searches, mid-funnel comparison queries, and late-stage booking intent terms all need to be covered. SEO puts you in front of travellers at each of those stages in Google. AI search optimisation extends that presence into tools like ChatGPT, Perplexity, and Google’s AI Overviews, which are rapidly becoming the go-to source for itinerary building and destination research.
For travel and tourism businesses, the content that ranks and gets cited is the content that genuinely helps travellers plan, practical guides, clear descriptions of experiences, answers to common questions about getting there, what to expect, and who the experience suits. That is exactly the kind of content AI engines surface in their recommendations. Building it well serves both channels simultaneously and drives direct bookings that bypass the commission structures of third-party platforms.
At Kia Ora, we build search and AI visibility for travel and tourism businesses through a complete, tailored service:
Direct bookings are the measure of success. We align search and AI visibility with a clear path to conversion, so the travellers who find you are the ones who book.
We help travel and tourism businesses become the most visible option in their category, both in Google’s search results and in the AI-generated recommendations travellers are using to plan their trips. When someone asks an AI tool where to stay or what to do in your area, your business should be in the answer.
We are focused on what matters to operators: more direct bookings, less reliance on OTA commissions, and a search and AI presence that works across every stage of the traveller’s planning journey. Ready to grow your business? Contact us today.
Still got unanswered questions?
Or still wondering if a mural is right for you?
SEO for travel and tourism involves a set of strategies and techniques tailored to optimise the online presence of travel-related businesses. Our travel SEO services include keyword research, content optimisation, website structuring, local SEO, and link building to attract targeted traffic and increase bookings.
It focuses on improving visibility in search engine results when potential travellers search for specific destinations, travel services, or experiences.
SEO is crucial for travel agencies because it directly influences their online visibility and accessibility to potential customers.
With millions of travellers using search engines to plan their trips, ranking higher in search results ensures that your business is among the top choices for travellers seeking relevant services. A well-executed SEO strategy enhances your brand’s credibility, builds trust with potential customers, and ultimately leads to increased bookings and revenue.
The timeline to see results will vary based on several factors, including the competitiveness of the target keywords, the current state of your website’s SEO, and the effectiveness of the implemented strategies.
Generally, noticeable improvements in search rankings and organic traffic can be observed within a few months. However, achieving significant long-term results may take six months to a year of consistent SEO efforts.
Our team has a deep understanding of the unique challenges and opportunities that travel businesses face. We craft tailored SEO strategies to propel your travel brand to the top of search engine results, increasing your online visibility and attracting more qualified leads.
With a focus on data-driven approaches, transparent communication, and a commitment to our clients’ success, we ensure that your travel agency thrives in the competitive digital landscape. Get in touch for your FREE SEO Audit today.
