Organic Traffic
Organic Revenue
Creatures of Leisure had a strong product range and international appeal—but their organic performance wasn’t matching the brand’s potential. Traffic levels were inconsistent, and many key product pages were underperforming in search due to limited optimisation and poor targeting across regions.
They approached Kia Ora Digital with two key goals:
1. Grow organic traffic through targeted content and technical SEO
2. Increase organic revenue by improving the visibility of high-converting pages
We conducted a performance audit to identify gaps across category and product pages. High-potential URLs were prioritised for content improvements, including:
Keyword-aligned meta titles and descriptions
Expanded on-page content for relevance and context
Internal linking between product categories to strengthen authority flow
This enabled Creatures of Leisure to surface for more transactional, intent-driven searches.
To support their global footprint, we audited and deployed proper hreflang tag setup, ensuring that international users were served the correct version of the site. This was critical for avoiding cannibalisation and confusion across English-speaking markets like Australia, the US, and Europe.
The result: better alignment between regional users and localised product pages, improving both relevance and click-through rates.
We cleaned up site structure and indexing signals to support the broader SEO push:
Resolved duplicate content and unnecessary parameter-based URLs
Optimised sitemaps and crawl budget allocation
Strengthened canonicalisation and site hierarchy
These fixes ensured search engines could better understand and prioritise the most valuable pages on the site.
Following the implementation of Kia Ora’s SEO strategy:
Organic traffic increased by 126%, driven by stronger page targeting and better indexing
Organic revenue grew by 64%, reflecting improved search intent alignment and greater conversion from non-branded traffic
Creatures of Leisure now ranks more competitively for category-level keywords across core markets, supporting ongoing global reach
Targeting category and product pages with refined content unlocks new discovery and commercial potential
Final word
For Creatures of Leisure, this was a clear case of turning strong brand equity into scalable organic growth. With a strategy focused on content, international SEO, and technical clarity, the brand is now positioned to ride the wave of long-term, search-led revenue growth.
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