You won’t find us chasing things that don’t make you money. Growth-focused businesses partner with us for SEO and AI Search campaigns that bring in people ready to buy.
Doubled organic revenue YoY with no extra ad spend. In 4 months: +29% organic revenue, +67% sessions, +53% transactions, and multiple category pages ranking #1 nationally.
Platforms constantly demand more spend without guaranteeing better results. Without proper oversight, budgets grow while ROI diminishes—creating a costly cycle of diminishing returns.
When managed separately, paid and organic efforts compete rather than complement each other. This creates inefficiencies where you compete against yourself, missing opportunities that integration would reveal.
Organic search requires patience before delivering significant results. Companies often abandon efforts too early, missing the long-term benefits of sustainable traffic that doesn't demand continuous spending on ads
Use the paid search lever to generate immediate conversions and transactions. Paid channels deliver fast results and sales while organic strategies develop.
Uncover the true profit drivers in your business with data-driven analysis that goes beyond ROAS. Identify opportunities to reduce wasted spend and maximize margin across channels.
Increase in organic traffic
Organic revenue increse
No crystal balls here—just data-driven profit forecasts that deliver. After diving deep into your organic search channels, we quantify opportunities, not just identify them. Our forecasts show exactly what your expected return from organic search will be month over month, giving you complete clarity on your SEO investment.
Search Strategy
Our 90-day sprint attacks profit from both sides—chopping ad spend where you already rank organically, testing to identify true profit-driving terms, then applying those insights to build unstoppable organic momentum.
We analyze what worked in your first sprint, identify the next highest-impact opportunities, and launch another targeted 90-day push. No coasting on past wins—we continuously hunt for profit gaps, test new approaches, and build on proven strategies to maintain your competitive edge and keep the profit momentum growing.
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Still got unanswered questions?
Or still wondering if a mural is right for you?
Blended Search is our profit-focused approach that aligns paid and organic search strategies into one cohesive system. Instead of running them in separate silos, we use paid search for quick wins and SEO for long-term growth – maximising ROI across your entire digital marketing strategy.
Yes. One of the key goals of Blended Search is to identify and eliminate channel cannibalisation, where you’re paying for clicks you’d already earn organically. This lets you gradually reduce paid spend while increasing profit margins over time.
Most digital marketing agencies focus on either SEO or paid ads in isolation. At Kia Ora Digital, we combine both into a single, ROI-driven system. Plus, we use our exclusive Revenue Forecast technology to predict exactly how much profit each keyword can generate before you even invest.
Blended Search is especially powerful for eCommerce brands, where ad costs can quickly balloon. We show you how to stop overpaying for traffic and identify the keywords that will drive long-term organic revenue growth – without constantly feeding the paid ad machine.
By identifying where your paid ads are competing with your existing organic rankings, we reduce wasted ad spend and reinvest those dollars into scaling high-margin, long-term organic traffic. This creates a sustainable “profit flywheel” that compounds over time.
A profit flywheel is a self-reinforcing growth loop that gains momentum over time. In the context of blended search, it means using paid search to generate quick wins while building long-term organic rankings. As organic performance improves, you can reduce your reliance on paid ads, reinvest the savings into higher-return channels, and accelerate overall profitability. It’s how Kia Ora Digital helps brands shift from ad-dependency to a more sustainable, high-margin growth engine – turning search into a compounding asset rather than a recurring cost.
We use our proprietary Revenue Forecast tool, which analyses your historical data to show the dollar value of each keyword opportunity. It tells you which keywords will deliver the most revenue, helping you build an SEO strategy that’s entirely based on profit potential – not guesswork.
When managed separately, paid and organic search channels often overlap, meaning you’re paying for traffic you already own. A blended marketing approach uses data to eliminate that overlap, allowing each channel to complement the other and increase your return on ad spend and SEO investment.
Our 90-day sprint focuses on both sides of search: we reduce spend on keywords you already rank for, test to find high-converting terms through paid search, and then apply that insight to fuel faster SEO growth. It’s a performance-driven approach to scaling profit efficiently.
After each sprint, we review what worked, identify new opportunities, and launch a fresh 90-day plan. This iterative model ensures we never coast – we constantly test, refine, and scale based on real performance. It’s how we keep your blended search strategy delivering results quarter after quarter.
Contribution profit is the revenue remaining after variable costs (like product costs, shipping, and ad spend) are deducted – before fixed costs are considered. It tells you how much profit a specific product, channel, or campaign is actually contributing to your bottom line.
At Kia Ora Digital, we use contribution profit to assess the true impact of your search marketing strategy, not just surface-level metrics like ROAS. This gives you clearer insight into which keywords, ads, and SEO efforts are driving meaningful business results, and which are just burning budget.
Blended Search isn’t just about quick wins – it’s a scalable framework for sustainable growth. By using paid search to gather insights and generate fast results, and then applying those learnings to SEO, we help you build a robust, compounding traffic engine.
Over time, your reliance on ads decreases, margins improve, and your digital marketing becomes a true profit centre – backed by forecasting, real data, and constant optimisation. It’s how forward-thinking brands scale smarter, not just bigger.
Here at Kia Ora, we are experts in SEO for therapists and counselling professionals, helping them to reach their digital potential.
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