Kia Ora Digital can help prevent a drop in rankings by performing a SEO Migration.
Feeling nervous about making a big change to your website? Don’t be. We’re experts in website migrations in Australia, so all your hard-earned organic visibility, authority and traffic won’t get lost. Whether you’re changing your domain name, implementing HTTPS or switching to a new content management system, let us keep things smooth.
Changing Domain? You need an SEO Migration
Making changes to your domain is exciting. You could be giving your business more room to grow and improving the user experience to welcome in more sales. Before you make the leap, make sure you have a strategy in place for the perfect transition. That way, you don’t lose any of the SEO juice you’ve built up over time. In fact, at Kia Ora Digital, we’ve been known to carry out website migrations that actually improve SEO performance.
Moving CMS Platform? SEO Migrations are Key
Website migrations are a complex task with a lot of moving parts. A poor execution (even just one mistake) can make search engines rethink your entire existence, which could wipe out years of SEO history in one go. That’s where we come in. We provide bespoke migrations centred around search optimisation, with every tech and SEO base covered.
Providing Shopify, Magento and WordPress SEO migrations in Australia, we’re a leading choice no matter where your site is hosted. Before you make any rash decisions, contact our specialists for a bespoke strategy drawn from years of experience.
Our Partner Network
As SEO experts, we specialise in only providing SEO services to our clients. Since we have a niche offering, we partner with other tech platforms and marketing agencies to help cover the rest. This gives our clients great growth opportunities to work with specialist agencies that can help take their business to the next level.
How do you ensure that our website's current rankings, traffic, and revenue are not negatively impacted during the migration process?
Migrating a website involves numerous complexities, and we understand the importance of maintaining your website's current rankings, traffic, and revenue during this process. To ensure minimal disruption, we follow a systematic approach:
Pre-Migration Analysis & Planning: Our team carries out an extensive pre-migration analysis to understand your current website's structure, content, and SEO strengths. This helps us plan a migration strategy that preserves these elements and ensures continuity.
Redirect Implementation: A key part of the process is implementing proper redirects. This is crucial for maintaining link equity and traffic flow to your new site from existing external links. We ensure every important page from your old site has a corresponding redirect to your new site.
Testing & Quality Assurance: We conduct rigorous testing and quality assurance checks throughout the migration process. This allows us to identify any potential issues, such as broken links or loading errors, and fix them promptly to ensure a seamless user experience.
Monitoring Post-Migration: After the migration, we closely monitor your website's rankings, traffic, and revenue. Any significant changes are addressed immediately to mitigate potential negative impacts.
Communication & Collaboration: Throughout the process, we maintain open lines of communication with your team. We provide regular updates and are always ready to address any concerns or challenges promptly.
The goal of our meticulous approach is to ensure that your website's migration doesn't negatively impact your SEO performance, but rather sets the stage for improved results in the future.
Can you outline the timeline for the SEO migration process, including key milestones and deliverables?
The timeline for an SEO migration process can vary depending on the complexity and size of your website. However, we typically follow a structured process that includes several key milestones and deliverables:
Initial Consultation & Analysis: The first step in our SEO migration process is to understand your current website's state. We conduct an initial consultation and thorough analysis of your existing SEO performance and website structure.
Migration Strategy & Plan: Based on our initial analysis, we develop a customised migration strategy tailored to your website. This strategy includes an implementation plan outlining the key tasks and timelines.
On-Page SEO Optimisations: We conduct on-page SEO optimisations, including keyword research, content optimisation, and meta tag updates. These efforts help to ensure your new website is fully optimised for search engines and users.
Technical SEO Changes: We implement necessary technical SEO changes such as URL structure updates and redirects. These changes help to preserve link equity and maintain your website's visibility in search engine results.
Monitoring & Testing: After launching the new website, we monitor and test it meticulously for any issues or errors. This helps to identify and fix potential problems promptly.
Progress Tracking & Reporting: We track the progress of key metrics like rankings, traffic, and conversions post-migration. Regular reports are provided to keep you updated on the performance of your new website.
Ongoing Optimisation: Lastly, we continually optimise and adjust strategies based on the performance data. This ensures your website continues to improve and achieve your SEO goals.
Each step in this process is crucial to ensuring a successful SEO migration. Our team will work closely with you throughout each stage, keeping you informed and engaged.
Will you provide ongoing support and monitoring after the migration?
Yes, we provide ongoing support and monitoring after the migration to ensure the continued success of your website's SEO performance. Our services include:
Regular monitoring of rankings, traffic, and conversions.
Addressing any technical issues that may arise.
Conducting periodic SEO audits and optimisations.
Providing recommendations for content updates and improvements.
Collaborating with your team to align SEO efforts with your business goals.
Do you have experience with SEO migrations for international or multilingual websites?
Yes, we have extensive experience in handling SEO migrations for international and multilingual websites. Our expertise includes:
Implementing hreflang tags to indicate language and regional targeting.
Managing country-specific domains or subdomains.
Conducting keyword research and optimisation for multiple languages.
Handling content translation and localisation.
Ensuring proper international redirects and canonicalisation.
How much does a SEO migration cost?
The cost of an SEO migration can vary depending on the size and complexity of the website, the scope of work involved, and the specific goals and requirements. We provide customised solutions tailored to your needs. Contact us for a detailed quote and to discuss your project in more detail.
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