With the explosion of online content driven by SEO, unlimited 'shelf space' for content and the rise of content marketing, curation of online content is going to continue as a way to give better content a longer lifespan and more organic visibility.
When done well, content curation is also a way for website or blog owners to add value for their readers while saving time for themselves.
Curation is the collection and sharing of items. Often the phrase is applied to art (museum, art gallery), books (library), wine (sommelier) or music (DJ).
Curation implies sharing the best items or items that are part of a central theme. Remember, museums and galleries often have huge stocks in the warehouse and show only a portion of their works at any given time.
Content curation is the collection and sharing of content such as articles, videos, pictures, tweets, songs or other pieces of digital content.
A related term, content aggregation, uses automation to collect content versus curation, which is done by a person. Obviously, you can curate non-digital content, but let’s keep it to digital content for the purposes of this article.
Content curation usually involves the collection of content relevant to a topic, then sharing short portions of them (on a blog or website or other platform), while linking to and giving credit to the original source. So, to make it really specific, here are some examples:
A lot of sites use content curation either as an occasional tactic or as a primary strategy. Examples include:
Keep your eyes open and you’ll see lots of examples of content curation on some of your favourite sites.
There’s an endless amount of content out there – much of it bad, some of it very good. Part of your SEO strategy can include curating some of the best articles for your niche as a way to add value to your customers. This can also save you time (versus content creation) and you can get SEO value with the addition of the new fresh content. Here area few options:
Some things to watch out for in content curation:
There are tools to help you curate content for use on your blog. I’m not focusing on the plethora of tools that allow you to create magazine-like pages hosted on another site.
Drumup allows you to search blogs, Twitter, YouTube, Google News and more for recent content by keyword. It allows for easy content sharing of that curated content to your several social media profiles.
For curation from a set of known blogs, an RSS reader (like Feedly) is a great way to collect, track and select articles for use in a curated post.
Another way to find relevant content for a specific search term is to set up a regular Google Alert which will deliver recent articles that mention that term.
A curated set of top blogs by topic area, All Top also includes the five most recent posts from each blog on the same page. A great way to find blogs and posts.
Wakelet allows you to drag and drop social media content into a post, such as tweets, videos, blog post snippets and more. This is hosted on Wake let, but It can also be embedded into a webpage as well.
The SEO value may be lower than straight posting of content into your blog and there may be some limitations.
Content curation helps you gain more knowledge of your niche, become a knowledge hub in your niche and publish news worthy content. All of that is great for SEO.