Retail Roadshow: How to Grow Your eCommerce Business in Challenging Times
Things are a little tough right now, especially for small businesses. We’re in a cost-of-living crisis, and buyers are less likely to spend. How can a business navigate such challenging circumstances?
At Kia Ora Digital, we take an innovative approach to growing your eCommerce brand online. We like to think outside the box and do SEO differently – so we’re constantly dreaming up new ways to help businesses to get ahead and thrive in the online space.
This week our Managing Director, Dan Sim, was at the Retail Roadshow in Melbourne. As part of the Leaders Panel (with Maropost’s Kristyn Wallace and ecommerce expert Kelly Priest), Dan spoke about the future of eCommerce and retail, and how to maximise trade in difficult times.
Dan also shared SEO insights with business owners as part of the afternoon’s round table discussions. We were proud to sponsor this event, and look forward to future roadshows!
Here are some of Dan’s tips on how to grow your business online.
Contents
The Power of Organic Search in Online Shopping
In today’s A.I.-driven world of search, it’s more important than ever to have your products appear in Google’s shopping pages. SEO is all about harnessing the power of organic search to make sure you come up on page 1 of Google for what people are searching for.
At Kia Ora Digital, we work with eCommerce businesses from some of the world’s leading platforms – Shopify, SquareSpace, Magento (Adobe Commerce), BigCommerce, and others – to help them maximise their revenue and performance online.
For businesses to thrive in the Generative A.I. era, we believe in reducing reliance on paid media to improve your overall profitability. Through the power of SEO, we optimise your products to get free traffic, free clicks – which translates into free revenue.
We’ve also developed a Revenue Forecast tool to show retailers just how much extra revenue they could make simply by ranking for certain keywords online. With our Revenue Forecast tool, our clients can experience up to 20x – 100x monthly ROI.
Using historical data from your eCommerce store, we can model potential revenue impact based on keyword movements. This shows you where the best opportunities lie.
Increasing Your Conversion Rate and Average Order Value
Something businesses often ask us is, ‘how do I improve my CRO? How do I improve my conversion rate?’ Maximising conversions equals maximising your sales. But is your site performing at its full potential?
There are a lot of different tactics you can use to improve conversion rate and average order value. For starters:
- Collection Pages: Optimise your collection and category pages to drive extra traffic and revenue organically through SEO. By optimising these pages, you are subtly optimising the product pages within those collection and category pages.
- Site Speed: Is your site fast to load, so customers buy quicker and don’t jump off the page? If your site takes longer than three seconds to load, you could lose up to 40% of your website traffic. It’s important to make sure your page is quick to load so you don’t lose customers.
- Navigation: How easy is it for customers to find what they’re looking for? If your site is tricky to navigate, customers will become frustrated and leave the site.
- Search Filters: Can customers narrow their search using filters to find exactly what they’re looking for?
Our experienced team is here to help you optimise your site for ultimate success. We conduct FREE site audits to identify areas of improvement so you don’t run the risk of losing customers. Speak to us today so we can help you increase your average order value and conversion rate.
Boost Your Success Online
Things may be tough right now, but with the team from Kia Ora Digital on your side, you can stay ahead of the curve and be kicking goals in no time.
We’re here to be your partner in success and help you reach your goals online. Ask us how we can help you maximise your revenue with your own personalised Revenue Forecast today.
