Google has begun rolling out its June 2025 core update, with completion expected by late August.
As we’re now seeing the effects of this update across search results, businesses need to understand what this means for their online presence and how to adapt their strategies.
What is the June 2025 Core Update?
Google described this as “a regular update designed to better surface relevant, satisfying content for searchers”.
Unlike smaller algorithm tweaks that target specific issues, core updates affect the fundamental ways Google evaluates and ranks content. Ranking volatility is expected throughout the rollout period, meaning businesses may see fluctuations in their search rankings as the update takes full effect.
The timing of this update is particularly noteworthy as it coincides with other significant changes in Google’s search technology, including the introduction of the MUVERA algorithm, which we’ll explore later in this post.
What Makes This Update Different
This core update appears to focus heavily on content quality and relevance. Google continues to refine its ability to understand user intent and match it with the most appropriate content. For online businesses, this means that generic, low-quality content will likely see decreased visibility in search results.
The update also seems to place greater emphasis on expertise, authority, and trustworthiness (E-A-T) signals. Websites that demonstrate clear expertise in their field, maintain authoritative content, and build trust with users who are more likely to benefit from this update.
Local businesses should pay particular attention to this update, as Google continues to improve its understanding of local search intent and geographic relevance. Businesses serving local markets may see changes in how their content appears for location-based searches.
The MUVERA Algorithm: A Game-Changing Addition
Alongside the core update, Google has introduced a new technology called MUVERA (Multi-Vector Retrieval via Fixed Dimensional Encodings). This speeds up retrieval and ranking, and improves accuracy.
MUVERA is especially powerful in handling complex queries – questions or phrases that go beyond simple keywords and require a deeper understanding of context. This represents a significant advancement in how Google processes and understands search queries.
MUVERA delivers a step change in search performance, achieving an average of 10% higher recall and 90% lower latency compared to previous systems. This means Google can now better understand complex, conversational search queries and match them with relevant content.
Blended Search Results: The New Normal
One of the most visible changes from the update is the increased prevalence of blended search results. Google is now mixing different types of content within the same search results page more frequently and intelligently.
Blended search combines traditional organic results with images, videos, news articles, local business listings, and other content types on a single results page. This gives users a more comprehensive view of information related to their query without needing to navigate to separate tabs or perform multiple searches.
For eCommerce, this creates both opportunities and challenges. On the positive side, businesses now have more ways to appear in search results. A single search query might display your website in organic results, your location in local pack results, your videos in video results, and your images in image results.
The challenge lies in competition for visibility. With multiple content types competing for attention on the same page, businesses need to optimise across various formats to maintain a strong search presence. This means thinking beyond traditional webpage content to include visual content, local listings, and multimedia elements.
Google’s improved understanding through MUVERA makes these blended results more contextually relevant. The algorithm can now better determine which content types best serve user intent for specific queries, leading to more dynamic and varied search results pages.
Impact on eCommerce Businesses
The combination of the June 2025 core update and MUVERA technology creates both opportunities and challenges for businesses operating online. Here’s what we’re seeing:
Immediate Effects:
- Ranking fluctuations across various industries
- Changes in click-through rates and organic traffic
- Shifts in how long-tail keywords perform
- Variations in local search results
Long-term Implications:
- Greater emphasis on content depth and expertise
- Increased importance of answering user questions comprehensively
- Enhanced focus on user experience signals
- Stronger correlation between content quality and rankings
Businesses in competitive sectors like finance, health, and legal services are experiencing the most significant changes, as Google applies stricter quality standards to content in these areas.
How to Prepare Your Business for Success
At Kia Ora Digital, we’re helping Australian businesses navigate these changes through strategic adjustments to their online presence. Here’s our approach:
- Content Strategy: We’re working with clients to audit their existing content and identify opportunities for improvement. This includes enhancing content depth, improving factual accuracy, and ensuring all information is current and relevant.
- Technical Performance: With MUVERA’s focus on efficiency, technical website performance becomes even more important. We’re conducting comprehensive technical audits to identify and resolve issues that could impact search performance.
- User Experience: Google’s algorithms increasingly consider user experience signals. We’re helping businesses improve page load times, mobile responsiveness, and overall site usability to align with these ranking factors.
- Local SEO: For businesses serving Australian markets, we’re refining local SEO strategies to better align with Google’s improved understanding of local search intent.
- Blended Search Intelligence: With blended search results becoming more prominent, we’re helping businesses to strengthen their online presence by combining Organic SEO, PPC, and Ai/ LLM Optimisation into one game-changing strategy.
What We’re Monitoring
Our team is closely tracking several key metrics across client websites:
- Organic traffic patterns and keyword ranking changes
- User engagement metrics, including bounce rate and time on site
- Local search visibility for location-based queries
- Featured snippet appearances and zero-click search results
This data helps us understand how the update affects different industries and business types, allowing us to adjust strategies accordingly.
Actionable Steps for Your Business
Based on our analysis of the June 2025 core update and MUVERA implementation, here are immediate actions businesses should consider:
- Content Review: Examine your existing content for accuracy, depth, and relevance. Remove or update outdated information and ensure all content provides genuine value to users.
- Technical Performance Audit: Conduct a thorough technical review of your website, focusing on page speed, mobile optimisation, and crawlability issues that could impact search performance.
- User Experience Optimisation: Evaluate your website’s user experience, including navigation, content organisation, and conversion paths. Make improvements that benefit both users and search engines.
- Monitoring and Measurement: Establish baseline metrics for your current performance and implement tracking systems to monitor changes over the coming weeks.
How We Can Help
We specialise in navigating Google algorithm updates and helping Australian businesses maintain a strong search visibility. We offer:
- Strategic SEO Consulting: Our experts analyse your specific situation and develop customised strategies to align with the latest algorithm changes.
- Technical SEO Services: We provide comprehensive technical audits and implementation services to ensure your website meets Google’s evolving requirements.
- Content Strategy: Our content specialists help to create and optimise content that satisfies both user needs and search engine requirements.
- Performance Monitoring: We establish robust tracking systems to monitor your website’s performance and quickly identify opportunities for improvement.
- Local SEO: For businesses serving Australian markets, we provide specialised local SEO services that align with Google’s enhanced local search capabilities.
The June 2025 core update and MUVERA algorithm represent significant changes in how Google evaluates and ranks content. Businesses that proactively adapt their strategies will be better positioned to maintain and improve their search visibility.
We’re ready to help your business navigate these changes and emerge stronger from this update. Say Kia Ora and contact us today to discuss how we can support your ongoing SEO success in this evolving search environment.