𝗕𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁 𝘄𝗶𝘁𝗵 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 ⭐️⭐️⭐️⭐️⭐️
Testimonials and reviews are a great way to build trust. Leveraging influencers whom people know and trust can have a big impact, in addition to regular customer reviews and badges for social proof.
𝗧𝗵𝗲 𝟭𝟱-𝘀𝗲𝗰𝗼𝗻𝗱 𝗿𝘂𝗹𝗲 🧭
The 15-second rule will vary for different industries and products, but the basic formulae still apply.
Your customers need to be able to find the products they’re looking for easily, but you need to allow them to discover new products too. A well-thought-out search function is a MUST along with a smart category design to keep visitors on the website.
𝗦𝗲𝗮𝗿𝗰𝗵𝗶𝗻𝗴… 🔎
Create a search bar that helps your customers find what they are looking for fast.
𝗦𝗼𝗿𝗿𝘆… 𝗪𝗲 𝗰𝗮𝗻’𝘁 𝗳𝗶𝗻𝗱 𝘁𝗵𝗮𝘁 ❌
Instead of just leaving your customers lost in the ether of the internet, get creative and guide them to other parts of your store with a custom 404 page.
𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻𝗹𝗲𝘀𝘀 𝗰𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 🛒
Make sure your checkout process is as simple as it can be. Adding different payment methods that your target market tends to use, is a great way to reduce abandoned carts.