Bondi Vet is a globally recognised Australian TV series that follows a team of veterinarians treating animals at their clinic near Sydney’s iconic Bondi Beach. While the show has built a strong presence both on-air and online, its previous website did not fully capitalise on organic search opportunities or reflect the strength of the Bondi Vet brand.
Organic Traffic
Organic Revenue
As a highly recognisable brand, Bondi Vet had a strong connection with audiences—but its digital presence had room to grow in terms of organic discoverability. The existing domain, bondipet.com, didn’t reflect the strength of the Bondi Vet brand, and the website hadn’t yet been optimised to fully capture demand from search.
The opportunity was clear:
Enhance organic visibility, modernise the user experience, and align the domain with the brand to support long-term growth.
Bondi Vet partnered with Kia Ora Digital to deliver on two key objectives:
1. Improve organic search performance through a targeted SEO growth strategy
2. Migrate the website to bondivet.com to reflect brand strength and capture higher intent search traffic
We began with a technical audit of the existing bondipet.com site to map out all SEO risks and opportunities. The core recommendation: migrate to bondivet.com, a domain that included the brand name and aligned with search behaviour.
The migration was carefully planned and executed, including:
• Full 301 redirect mapping
• Canonical tag updates
• Search Console and sitemap transitions
• Backlink analysis and recovery for equity retention
This ensured a smooth migration with minimal disruption and maximum impact.
Post-migration, we implemented a comprehensive on-page SEO strategy:
Optimised all meta titles, descriptions, and H1s to align with high-intent search terms
Audited and refreshed existing content for keyword relevance and coverage
Structured internal linking to strengthen crawl paths and boost page authority
Ensured correct use of schema markup for rich result eligibility
The goal was to make every core page on the site highly visible and conversion-ready in search.
With the new domain in place, we executed a technical SEO sprint to improve crawlability, site speed, and indexation:
Reviewed and cleaned up crawl errors and redundant URLs
Improved XML sitemaps and robots.txt configuration
Addressed performance-related blockers and thin content
Ensured proper use of canonicalisation and no-index directives
These changes created a cleaner technical foundation, helping Bondi Vet strengthen authority and consistency across search engines.
In the 12 months following the SEO migration and strategy implementation:
Organic traffic increased by 325% year-on-year
Organic revenue grew by 120%, driven by improved visibility and keyword relevance
Bondi Vet captured more high-intent queries, expanded into new topic clusters, and outperformed key competitors across multiple categories
The domain migration unlocked new search equity, while the on-page and technical improvements allowed the site to fully capitalise on the Bondi Vet brand.
Brand-aligned domains drive stronger keyword relevance, trust signals, and click-through rates
A well-executed SEO migration is one of the most powerful growth levers when paired with a strategic keyword and content plan
Prioritising on-page SEO and technical clarity post-migration ensures performance doesn’t just recover—it accelerates
SEO isn’t just about fixing issues—it’s about turning search into a reliable growth engine
For Bondi Vet, this was a brand unification moment—bringing their domain and digital presence into alignment with a name already known and loved by millions. With a solid SEO foundation in place, Bondi Vet is now well-positioned to grow organic visibility and traffic in a way that truly reflects the strength of the brand.
Want to see how an SEO-led migration could impact your business?
