The search landscape is changing, but the fundamentals haven’t. Your customers still search for answers. They still need to find you. The only difference? Now some customers are asking ChatGPT, Perplexity, and AI Overviews alongside Google.
Smart brands aren’t panicking, they’re adapting. And Ahrefs just made that adaptation measurable.
Stop guessing where your brand shows up in ChatGPT, Perplexity, and AI Overviews, and start measuring it.
What’s Actually Happening in Search Right Now
Here’s what we’re seeing with our clients: AI search touch points are starting to appear in customer journeys. This isn’t a mass exodus from Google, it’s an emerging behaviour worth tracking.
While most customers still rely on traditional search, understanding where these new touchpoints appear and how they influence purchase decisions will help in the long run. Because if you wait until everyone’s using AI search to start measuring it, you’ve already lost the advantage.
Enter Ahrefs’ Brand Radar: Your AI Search Visibility Dashboard
Ahrefs’ new Brand Radar feature lets you measure your AI search results at scale across all major AI platforms:
- ChatGPT: Where professionals research
- Perplexity: Where tech-savvy buyers compare options
- AI Overviews: Google’s AI-powered search results
- Microsoft Copilot: Integrated into Office workflows
- Gemini: Google’s next-generation AI
Instead of wondering if AI knows your brand exists, you now have the data.
How to Use Brand Radar to Stay Ahead
1. Benchmark Your Current Position
Start by understanding your baseline. Brand Radar shows you:
- How often your brand appears in AI responses (impressions)
- Your share of voice compared to competitors
- Which topics drive AI to mention your brand
This isn’t vanity metrics, it’s intelligence. If your biggest competitor shows up 3x more often in AI search results, that’s future market share at risk.
2. Find and Fix Your AI Visibility Gaps
The most valuable insight? Discovering where you’re invisible. Brand Radar identifies topics where competitors appear but you don’t.
For example, if you sell project management software and AI never mentions you when discussing “remote team collaboration tools,” that’s a specific gap to address. Not with keyword stuffing, but with strategic content that positions your brand in those conversations.
3. Track Trends Before They Hit Traditional Search
AI search behaviour often previews what’s coming in traditional search. When Brand Radar shows sudden interest in specific topics or comparisons, that’s your early warning system.
The Smart Approach: Evolve, Don’t Panic
Here’s what matters: Whether you call it SEO, GEO, LLMO, or AIO, the goal remains unchanged. Be the answer your audience finds first.
The brands winning in AI search aren’t doing anything revolutionary. They’re:
- Creating clear, authoritative content that AI can confidently reference
- Building strong brand signals across their digital presence
- Maintaining consistent messaging that AI can easily understand
- Focusing on being helpful, not just ranking
Your Next Steps with Brand Radar
- Set up tracking for your brand and top 3-5 competitors
- Identify your biggest gaps: Where do competitors appear that you don’t?
- Analyse the topics driving AI visibility in your industry
- Create a simple plan to address visibility gaps through your existing content strategy
- Monitor weekly to spot trends and shifts early
The businesses thriving through this transition aren’t the ones with the biggest SEO budgets. They’re the ones paying attention to where search is going.
AI search isn’t replacing SEO, it’s expanding it. And now, with Ahrefs’ Brand Radar, you can finally measure and manage your brand’s presence across the entire search ecosystem.
Ready to see where your brand really stands in AI search? The data’s waiting. The only question is whether you’ll act on it before your competitors do.
Want to build a search strategy that works across traditional and AI search? Let’s talk about how your paid and organic channels can work together to dominate both. Get in touch with our team.