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In our previous blog, The Battle for Search: Google vs. SearchGPT, we examined the early clash between Google’s reigning search
Kia Ora Digital has been awarded Best Use of AI in Search at the 2026 APAC Search Awards – one of the most respected search
When a brand reports strong growth, the natural assumption is that the foundations are solid – including Shopify operations. Revenue is up, marketing channels are
Search has crossed a structural threshold. In 2026, AI is no longer an experimental layer sitting on top of search engines. It now functions as
After working closely with $10M+ brands on AI search strategy, one pattern has become impossible to ignore. Being cited by an AI tool does not,
Every November, the same pattern plays out. Australian and New Zealand retailers pour money into ads, launch frantic “deal of the year” campaigns, and hope
The shift has started. Shopify has announced a partnership with OpenAI that allows shoppers to purchase products directly inside ChatGPT. This means that millions of
