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The KiaOra Blog

Explore expert insights, practical SEO strategies, and the latest industry trends to help your business grow organically and stay ahead of the competition.

AI & Search
The Battle for Search: Will SearchGPT Replace Google?

In our previous blog, The Battle for Search: Google vs. SearchGPT, we examined the early clash between Google’s reigning search

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Recent articles

August 11, 2025
The Battle for Search: ChatGPT vs Gemini, Perplexity, Claude & DeepSeek
ChatGPT, Gemini, Perplexity, Claude, DeepSeek. Who’s winning the new battle for search? Compare AI search engines and what it means for SEO.
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July 31, 2025
How Tools Like ChatGPT are Changing the Way People Search Organically
Tools like ChatGPT, Perplexity, and other LLMs are changing how people find and consume information.
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July 30, 2025
What is GEO? Generative Engine Optimisation Explained
Generative Engine Optimisation (GEO) is the future of SEO. Learn how to optimise for AI search engines like ChatGPT, Perplexity, and Gemini.
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July 29, 2025
Online Retailer 2025
We’ve just come back from Online Retailer in Sydney, Australia’s largest eCommerce Conference. Here are our key takeaways about the rise of AI Search.
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July 28, 2025
How to Use Ahrefs’ Brand Radar to Stay Visible in AI Search
Stop guessing where your brand shows up in ChatGPT, Perplexity, and AI Overviews, and start measuring it.
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July 23, 2025
The Era of LLM & Answer Engine Optimisation
LLM Search is taking off, and if you’re not optimising for AI, you’ll get left behind.
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July 11, 2025
Google’s Core Update for June 2025

Google has begun rolling out its June 2025 core update, with completion expected by late August.  As we’re now seeing the effects of this update

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June 2, 2025
Retail Global & iMedia 2025

It’s been a huge month here at Kia Ora Digital.  Not only did we relaunch our website with a fresh new look, but our team

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May 22, 2025
Google I/O 2025: The Gemini Era

Google has announced further A.I.-driven changes, with advanced Gemini updates, AI Overviews, Android 15, and more, unveiled at Google I/O 2025 this week. Gemini is

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