Shopify SEO

Scale Your Growth
With International SEO

Grow with International SEO

Kia Ora Digital can help you grow your brand into new territories with our world-leading team of SEO experts.

Is the thought of taking on an international market filling you with dread? Global SEO campaigns are a whole new ball game to local SEO, with their own set of challenges to navigate. When you’re ready to take your business to the next level, partner with an international SEO agency in Australia that can help you with everything from keyword optimisation to language nuances and more.

Global growth

Grow Beyond Your Current Region

Whether you’re launching one international site or you’re ready to conquer the world with a multi-country SEO approach, bring Kia Ora Digital on the journey. Your customers from all over the world have different online behaviours, so we roll out strategies that meet them where they are, making sure everything from language through to keyword research is on point. Your business is in a huge but exciting transition - kick it off with an international SEO agency in Australia that drives performance every time.

International growth

International Considerations

There are significant differences between local and international SEO, and we know them inside-out. Many small details are overlooked when businesses scale their web presence internationally, but lucky for you, we have all the bases covered. Here's a few of our pointers:

Translation Processes

Literal translations don’t always go down well. We make sure all keyword research and content has been checked out, to deliver what your target audience is looking for.

Targeting your Audience

Adopting geo-targeting and other localisation signals, we’re able to attract those people in your target countries - no matter what language they speak.

Site Structure

There are different URL structure paths to go down when it comes to international SEO. We define the right structure for your business, for the smoothest way to rank in each area.

International SEO

Want to go
Globe-Trotting?

Moving into new international markets isn’t as simple as rolling out keyword research that includes the name of each target country. Cultural differences and linguistic nuances set territories apart from each other, so you need global SEO experts that know how to spread the word of your brand, whether you’re based in Melbourne, Sydney, Brisbane, Perth, Adelaide or somewhere else.

Get Started with International SEO

From hyper-relevant content creation through to technical SEO, international link building and geo-targeting, we break down your campaign to focus on the elements that make a difference. In this day and age, borders shouldn’t limit you. Let’s do it right, so you can sell to the whole world.

PARTNERS
Our Partner Network

As SEO experts, we specialise in only providing SEO services to our clients. Since we have a niche offering, we partner with other tech platforms and marketing agencies to help cover the rest. This gives our clients great growth opportunities to work with specialist agencies that can help take their business to the next level.

View our Partner Directory
FAQs

Common SEO Questions

View all our SEO FAQs
What is SEO?

SEO stands for Search Engine Optimisation. But exactly what does that mean?

SEO is all about optimising your website so that search engines like Google can find you and, in turn, so can potential customers. Google ranks your website based on its content and relevance. It does this by constantly crawling the content on your website to find the common keywords for each page. If these keywords match what people are searching for, Google will see that your site is relevant, and will rank that page within its search results.

SEO can get quite technical, and there’s a lot of work that can be done in the background to further improve your keywords positions, and ultimately rank higher in the SERPs (search engine results pages).

Why is SEO Essential for Business Growth?

An effective SEO campaign is essential for continued business growth as it allows new customers to find you online, while also advertising your products and services and increasing your business exposure.

SEO is a major part of having a successful digital marketing campaign. Search engines like Google are the main gateway or highway to your online store – and if you can’t be seen on it, customers won’t find you. That’s where we come in at Kia Ora Digital. We’re the experts when it comes to developing highly effective digital marketing strategies.

How Important is SEO for Digital Marketing?

Effective SEO is crucial to having a successful digital marketing campaign. Without optimising your site content, your audience will not be able to find you.

It’s important to have high-quality web content, using targeted keywords and relevant links, to bring new customers into your website. The more relevant and useful your website is to users, the higher up it will appear on Google’s search engine result pages (SERPs). This makes it easier for customers to find you, guaranteeing greater success for your digital marketing campaign.

What Exactly Does an SEO Agency Do?

We are a performance-driven SEO agency, and we offer a wide range of SEO services to help you develop a successful digital marketing campaign. We’re here to make sure your website gets seen and ranks well on Google, bringing in new organic search traffic, customers and business opportunities.

Effective SEO is not just an art, but a science. To make sure your website is seen as relevant and useful in the eyes of Google, our experienced SEO technicians are constantly researching and staying up to date with all the latest search trends and patterns in the online world. This involves the targeted, strategic placing of relevant keywords throughout your website content, along with placement of internal links and backlinks to reputable, trusted sources of authority.

How Can SEO Help my Business or Website?

By coming up with an effective SEO strategy for your website, you can attract more customers and increase your brand exposure by appearing higher for key search terms (keywords) in search engines such as Google.

In turn, this should help to increase your sales and revenue, and maximising your growth opportunities so that you can take your business to new heights.

What is international SEO?

International SEO focuses on expanding your website's reach to cater to multiple countries and languages, ensuring higher visibility in search engine results pages (SERPs) across various regions.  

The goal of international SEO is to make your website accessible, relevant, and user-friendly for a diverse global audience while improving its search engine performance. This process involves a combination of techniques, including geo-targeting, hreflang tags implementation, creating language-specific content, and adapting to cultural nuances. 

By adopting an effective international SEO strategy, businesses can tap into new markets, cater to a broader customer base, and drive significant growth in their online presence and revenue.

What is international SEO and how does it differ from traditional SEO?

While traditional SEO focuses on optimising your website for a single language or region, international SEO takes it a step further by targeting multiple countries and languages simultaneously. This involves addressing unique challenges such as:

  • Managing multilingual content: Ensuring that your website has high-quality, localised content for each target market and language.
  • Handling cultural differences: Adapting your website's design, images, and messaging to resonate with diverse audiences and accommodate cultural nuances.
  • Adhering to local search engine guidelines: Complying with regional search engine requirements and preferences to improve visibility in local SERPs. 

Kia Ora's team of experts help you navigate these complexities by developing customised international SEO strategies tailored to your specific needs, including:

  • In-depth keyword research for each target market and language
  • Implementation of hreflang tags and proper URL structure
  • Geo-targeting settings in Google Search Console and other search engines
  • Localised content creation and optimization
  • Building high-quality, region-specific backlinks

Monitoring performance and adjusting strategies based on data-driven insights

How much is international SEO?

Kia Ora Digital offers transparent pricing and customised solutions to meet your specific needs and budget, ensuring you get the most value for your investment.

How can international SEO benefit my business?

International SEO offers a wide range of benefits to businesses looking to expand their reach, connect with diverse audiences, and drive growth. By implementing an effective international SEO strategy with the help of our experts, your business can experience the following advantages:

  • Expanded market reach: Targeting multiple countries and languages allows your business to tap into new markets, increasing your customer base and overall revenue potential.
  • Increased global visibility: A well-executed international SEO strategy will improve your website's search engine rankings across various regions, enhancing your brand's online presence worldwide.
  • Higher traffic and conversions: By catering to diverse audiences with localised content and optimised user experience, you'll attract more organic traffic and boost conversion rates from international visitors.
  • Improved brand reputation: A strong global online presence helps establish your brand as a trustworthy and reliable choice for customers in different markets.
  • Competitive advantage: Implementing international SEO sets your business apart from competitors who may not be targeting global audiences, giving you an edge in capturing untapped market share. 

Our team will provide tailored strategies that cater to the unique requirements of each target market, ensuring your website resonates with users worldwide and stands out from the competition. Our services include:

  • Customised keyword research for each region and language
  • Localised content creation and optimization
  • Proper implementation of hreflang tags and geo-targeting settings
  • Building high-quality backlinks from region-specific sources
  • Adapting your website design and messaging to cultural differences
  • Continuous performance monitoring and data-driven strategy adjustments 

By leveraging our expertise, your business can harness the full potential of international SEO, unlock new growth opportunities, and establish a strong global presence.

How do I optimise my website for multiple languages and regions?

Optimising your website for multiple languages and regions is a crucial aspect of international SEO, which can help expand your reach and cater to diverse audiences. To achieve this, you need to follow several key steps:

  • Creating high-quality, localised content: Develop relevant and engaging content tailored to each target market, considering cultural nuances, language preferences, and regional trends.
  • Implementing hreflang tags: Use hreflang tags to indicate the language and regional targeting of your webpages, helping search engines understand which content to display for users in different locations.
  • Structuring your website's URLs for international targeting: Adopt a clear and consistent URL structure for different languages and regions, such as using subdomains, subdirectories, or country-code top-level domains (ccTLDs).
  • Ensuring proper geo-targeting settings: Configure your Google Search Console settings to specify the target countries for your website's various language versions, ensuring better visibility in region-specific search results.
  • Adapting website design and user experience: Customise your website's design, images, and layout to cater to the preferences and expectations of users from different cultural backgrounds.
  • Building region-specific backlinks: Acquire high-quality backlinks from authoritative sources within each target market to strengthen your website's domain authority and improve its search engine rankings. 

Instead, why not leave it to the experts and partner with Kia Ora Digital instead? We’ll take care of the technical stuff so you can focus on what you do best: running your business. 

In the meantime, we’ll ensure that your website is optimised for a global audience and adheres to best practices. By partnering with us, you'll benefit from our expertise in navigating the complexities of international SEO, ultimately enhancing your website's performance and reach across multiple languages and regions.

 How do international SEO and international PPC differ?

International SEO focuses on improving your website's organic rankings across multiple countries and languages, while international PPC (Pay-Per-Click) involves running paid advertising campaigns targeting specific regions and languages. 

Although both strategies aim to increase your online visibility and drive traffic from a global audience, SEO offers long-term, sustainable growth, whereas PPC provides immediate visibility at a cost per click. We can help you strike the right balance between these two strategies based on your goals and budget.

What kind of ROI can I expect from investing in international SEO?

The ROI from international SEO varies depending on factors such as the competitiveness of your niche, the effectiveness of your strategy, and the time and resources invested.  

However, by partnering with Kia Ora Digital, you can expect a strong ROI due to our experience in developing tailored international SEO strategies that drive results. As your website's global visibility and organic traffic increase, you'll likely see a rise in conversions, customer acquisition, and overall revenue growth from diverse markets.

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