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Google Display Ads Put Your Business Front and Centre

In this day and age, it’s all about getting your products seen in the right places. With Google’s Display Network (GDN), you can put your business front and centre using Google Display Ads. 

Google Display Ads are image banners that show up on Google services such as Gmail and YouTube, along with over two million partner websites. And with millions of people using Google’s services each day, that means your ads are bound to get some traffic. Even better – you choose which audience you want the ads to target. 

Here at Kia Ora Digital, we develop tailored strategies to ensure your ads effectively target the right audience and deliver optimal results. This way, we can help your business to expand its reach, increase brand awareness, and drive conversions.

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Boost Your Performance with Our Digital Display Ads

With our expertise in Google Display Advertising, we manage every aspect of your campaigns, from targeting and bidding to ad placement and scheduling. 

We ensure that your ads are seen by the right people at the right time, maximising your return on investment. Our services include:  

  • Google Display Ads management
  • Responsive ads creation and optimisation
  • Consulting and strategy development
  • Performance analysis and reporting

Ongoing campaign optimisation

Guaranteed Growth

Growth

Winning Team

Team

KPI-based Campaigns

KPI

Why Choose Us as Your Display Advertising Agency?

As a leading digital marketing agency, we pride ourselves on delivering exceptional service and results for our clients. Here's what sets us apart:

  • Expertise: Our certified Google Ads professionals have extensive experience in display advertising management and optimisation.
  • Customised Solutions: We develop tailored strategies that align with your unique business goals and target audience.
  • Data-Driven Approach: We use advanced analytics and reporting tools to make informed decisions so we can optimise your campaigns for maximum ROI.
  • Transparent Reporting: We provide regular performance reports and insights, ensuring you always know how your investment is performing.

Commitment to Excellence: We are dedicated to helping your business succeed by delivering top-quality advertising services and exceptional customer support.

Guaranteed Growth

Growth

Winning Team

Team

KPI-based Campaigns

KPI

Optimising Your Display Ads for Success

At Kia Ora, we believe that having a strong strategy is the foundation of any successful digital marketing campaign. Our experts work closely with you to understand your business goals, target audience, and unique selling points. We then develop a customised strategy designed to achieve your objectives and maximise your ROI. 

We’ll then get to work and create visually engaging, responsive ads that adapt to different devices and screen sizes. We also optimise your ads for maximum performance by testing various ad elements and continuously refining your campaigns based on data-driven insights.

Guaranteed Growth

Growth

Winning Team

Team

KPI-based Campaigns

KPI

Key Components of Our Display Advertising Strategy

At Kia Ora Digital, we understand that display advertising is an ever-evolving landscape. That's why we are committed to staying up-to-date with the latest trends, tools, and best practices. As part of your campaign, we’ll: 

  • Define your campaign objectives
  • Select appropriate ad formats and placements
  • Develop compelling ad creatives
  • Set up conversion tracking and performance metrics
  • Identify target audience segments
  • Provide performance analysis and reporting 

Our team constantly monitors and adjusts your campaigns to ensure they remain competitive and deliver the best possible results. We track key performance indicators (KPIs) and use data-driven insights to continuously optimise your display ads for better results, providing you with valuable insights into your campaign's effectiveness.

Guaranteed Growth

Growth

Winning Team

Team

KPI-based Campaigns

KPI

Get Started Today with Our Display Advertising Services

If you're ready to take your online advertising to new heights, get in touch today. Our comprehensive range of services, including Google shopping ads and display ads management, will help you reach a larger audience, boost brand awareness, and drive conversions. 

Contact us today to learn more about our services and how we can help your business thrive in the digital world.

Guaranteed Growth

Growth

Winning Team

Team

KPI-based Campaigns

KPI

FAQs

What is SEO?

SEO stands for Search Engine Optimisation. But exactly what does that mean?

SEO is all about optimising your website so that search engines like Google can find you and, in turn, so can potential customers. Google ranks your website based on its content and relevance. It does this by constantly crawling the content on your website to find the common keywords for each page. If these keywords match what people are searching for, Google will see that your site is relevant, and will rank that page within its search results.

SEO can get quite technical, and there’s a lot of work that can be done in the background to further improve your keywords positions, and ultimately rank higher in the SERPs (search engine results pages).

Why is SEO Essential for Business Growth?

An effective SEO campaign is essential for continued business growth as it allows new customers to find you online, while also advertising your products and services and increasing your business exposure.

SEO is a major part of having a successful digital marketing campaign. Search engines like Google are the main gateway or highway to your online store – and if you can’t be seen on it, customers won’t find you. That’s where we come in at Kia Ora Digital. We’re the experts when it comes to developing highly effective digital marketing strategies.

How Important is SEO for Digital Marketing?

Effective SEO is crucial to having a successful digital marketing campaign. Without optimising your site content, your audience will not be able to find you.

It’s important to have high-quality web content, using targeted keywords and relevant links, to bring new customers into your website. The more relevant and useful your website is to users, the higher up it will appear on Google’s search engine result pages (SERPs). This makes it easier for customers to find you, guaranteeing greater success for your digital marketing campaign.

What Exactly Does an SEO Agency Do?

We are a performance-driven SEO agency, and we offer a wide range of SEO services to help you develop a successful digital marketing campaign. We’re here to make sure your website gets seen and ranks well on Google, bringing in new organic search traffic, customers and business opportunities.

Effective SEO is not just an art, but a science. To make sure your website is seen as relevant and useful in the eyes of Google, our experienced SEO technicians are constantly researching and staying up to date with all the latest search trends and patterns in the online world. This involves the targeted, strategic placing of relevant keywords throughout your website content, along with placement of internal links and backlinks to reputable, trusted sources of authority.

How Can SEO Help my Business or Website?

By coming up with an effective SEO strategy for your website, you can attract more customers and increase your brand exposure by appearing higher for key search terms (keywords) in search engines such as Google.

In turn, this should help to increase your sales and revenue, and maximising your growth opportunities so that you can take your business to new heights.

What’s the difference between Google Display Ads and Google Search Ads?

Google Display Ads and Google Search Ads are two different types of online display advertising offered by Google. The key difference lies in where the ads are shown and how they target users. 

Google Search Ads appear on the search engine results page (SERP) when users search for specific keywords. These ads target users who are actively searching for information, products, or services related to your business. Search ads primarily use text-based ad formats and focus on driving direct conversions. 

On the other hand, Google Display Ads are shown across the Google Display Network, which includes millions of websites, apps, and videos. These ads target users based on their browsing behaviour, interests, and demographics, rather than the keywords they search for. These ads use various ad formats, such as images, videos, and rich media, and focus on building brand awareness, increasing engagement, and driving conversions over time.

How can I ensure my display ads reach the right audience?

To ensure your display ads reach the right audience, it's essential to define your target audience and use the appropriate targeting options provided by Google Ads. Some of the targeting options available include:

  • Demographic targeting: Target users based on age, gender, parental status, and household income.
  • Interest targeting: Reach users based on their interests, such as sports, travel, or fashion.
  • Affinity audiences: Target users who have a strong interest in specific topics, making them more likely to engage with your ads.
  • Custom intent audiences: Reach users who have shown an active interest in products or services similar to yours, based on their search history and browsing behaviour.
  • Placement targeting: Choose specific websites, apps, or YouTube channels where you want your ads to appear.

Remarketing: Target users who have previously interacted with your website, app, or YouTube channel.

How can I measure the performance of my display advertising campaigns?

Measuring the performance of your campaigns is crucial for understanding their effectiveness and making data-driven optimizations. Google Ads provides various metrics and tools to help you track your campaign performance, including:

  • Click-through rate (CTR): The percentage of users who click on your ad after seeing it.
  • Conversion rate: The percentage of users who complete a desired action (e.g., making a purchase, signing up for a newsletter) after clicking on your ad.
  • Cost per click (CPC): The average amount you pay each time a user clicks on your ad.
  • Cost per conversion: The average amount you pay for each conversion generated by your ads.
  • Return on ad spend (ROAS): The revenue generated by your ads divided by the total cost of running the campaign. 

By monitoring these metrics, you can identify areas for improvement and adjust your targeting, bidding, ad creatives, and other campaign elements accordingly.

What are responsive display ads, and how do they work?

Responsive display ads (RDAs) are a type of ad format offered by Google Ads that automatically adjusts its size, appearance, and format to fit different ad placements on the Google Display Network. 

RDAs use machine learning to test and optimise various combinations of headlines, descriptions, images, and logos, helping you create more effective ads with minimal effort. 

To create a responsive display ad, you need to provide multiple ad assets, including headlines, descriptions, images, and a logo. Google Ads will then generate different ad variations by mixing and matching these assets and automatically show the best-performing combination to your target audience.

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