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Shopify Analytics vs Google Analytics

What you are missing out on if you don’t have Google Analytics setup or tracking properly:

  • Track number of sessions/purchases AND unique sessions/purchases
  • Calculate accurate customer lifetime value (LTV)
  • Dive deeper with acquisition reports — analyze campaign performance, referrals, etc.
  • Segment by user type to evaluate your visitors (and potential ROI of retargeting them)
  • Run conversion rate optimization (CRO) tests
  • Analyze checkout funnel drop-offs
  • Track which landing pages generate the most revenue
  • Monitor your target keywords and optimize your store messaging accordingly
  • Use custom segments to see the difference in revenue between search terms

More information here on Shopify’s Website: https://help.shopify.com/en/manual/reports-and-analytics

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