Shopify Analytics vs Google Analytics

Table of Contents


What you are missing out on if you don't have Google Analytics setup or tracking properly:

  • Track number of sessions/purchases AND unique sessions/purchases
  • Calculate accurate customer lifetime value (LTV)
  • Dive deeper with acquisition reports — analyze campaign performance, referrals, etc.
  • Segment by user type to evaluate your visitors (and potential ROI of retargeting them)
  • Run conversion rate optimization (CRO) tests
  • Analyze checkout funnel drop-offs
  • Track which landing pages generate the most revenue
  • Monitor your target keywords and optimize your store messaging accordingly
  • Use custom segments to see the difference in revenue between search terms

More information here on Shopify's Website:

How & Why We Write Content for SEO Success

Your brand is your voice, your story. Your website content is what tells that story and shares your message with the world. Here is a look behind the scenes at how we prepare your SEO content.

Read More
Get a FREE SEO Growth Strategy 👇
Thank you! We'll be in touch soon to discuss SEO Growth!
Oops! Something went wrong. Please try again.