How to Set Your Website Up for International Success
Do you sell into multiple countries and have country-specific domains? If yes, you will need to setup a Hreflang attribute, so Google knows which part of the website to serve to which users, to avoid a duplicate penalty.
But what is a Hreflang attribute? Here we’ll explore what a hreflang tag is, what it’s used for, and how you can set your website up for international success.
Contents
A hreflang tag is a HTML attribute which specifies the geographical location and language of your website. These tags are used to boost your international SEO performance.
By localising your web content to different countries and regions, you provide useful, relevant content for international customers.
Examples of Hreflang attributes:
Here are some examples of hreflang attributes: 👇
Targeting United States:
<link rel=”alternate” hreflang=”en-us” href=”https://www.example.com/”/>
Targeting Australia:
<link rel=”alternate” hreflang=”en-au” href=”https://www.example.com.au”/>
Targeting New Zealand:
<link rel=”alternate” hreflang=”en-nz” href=”https://www.example.co.nz/”/>
x-default:
<link rel=”alternate” hreflang=”x-default” href=”https://www.example.com/”/>
This tells Google that you are targeting the United States using www.example.com, Australia using www.example.com.au, and New Zealand using www.example.co.nz.
The x-default value tells Google to serve the main website when they’re unable to serve the language or region the visitor is searching in.
This will also show Google that each site is different and not a duplicate, which will give you the green light moving forwards.
Go Global with International SEO today
At Kia Ora Digital, we’re dedicated to helping businesses flourish online and expand into new territories. Find out more about our international SEO services today.
