Hotels

Rank #1 with SEO for Hotels

AI-led search, built for scale across 4 markets: +94% organic revenue, 17× ROI, +59% conversion rate, 60% faster execution.
First-ever SEO campaign, 3× the target: +248% organic revenue, +36% session duration, +25% CTR on informational searches, top-10 visibility across their core wellness clusters.

Doubled organic revenue YoY with no extra ad spend. In 4 months: +29% organic revenue, +67% sessions, +53% transactions, and multiple category pages ranking #1 nationally.

In 4 months we lifted Happy Way’s conversion rate by 275%, grew organic revenue 39%, and cut their reliance on brand search by capturing high-intent non-branded traffic.

Increase Your Bookings with SEO for Hotels and Hospitality

Grow Your Sales & Revenue

Expert Team

KPI-based Campaigns

Our SEO Services in AU

Here’s what we’ll do for you

What is SEO for Hotels?

SEO (Search Engine Optimisation) combines various strategies and tactics to increase organic traffic to a hotel’s website. By executing effective SEO techniques, hotels can improve their visibility on search engine results pages (SERPs) and attract more qualified traffic.

Well-executed SEO means that when users search for specific keywords or phrases related to hotels, your property will be among the top and most relevant results. This increases the likelihood of users clicking through to your website or online profile and ultimately booking a room with your property.

SEO GROWTH
Why is SEO important for hotels?

Here at Kia Ora Digital, we understand the importance of SEO for the hotel industry.

  • Increased Visibility: With the help of SEO, hotels can improve their visibility in search results. When potential guests search for hotels in specific locations or with certain amenities, appearing at the top of the search results can significantly increase the chances of being seen and chosen.
  • Higher Booking Conversions: By optimising their websites for specific keywords, hotels can attract visitors who are actively searching for accommodation options. This targeted approach increases the likelihood that these visitors will convert into bookings, ultimately driving revenue growth.
  • Brand Establishment: Securing top positions in search results for relevant keywords helps hotels establish themselves as reputable and high-quality choices for lodging. This, in turn, enhances brand recognition and builds trust among potential guests.
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Frequently asked questions

Still got unanswered questions?
Or still wondering if a mural is right for you?

SEO for hotels is highly competitive, but with the right online strategy, you can set your hotel apart from the competition and attract more guests than ever. Our team will show you how.

The timeline for SEO results varies depending on various factors, such as the competitiveness of keywords, the current state of your website, and the implementation of SEO strategies. Generally, it takes several months to start seeing noticeable improvements in organic rankings and traffic.

 While it’s possible to handle some basic SEO tasks yourself, hiring a professional agency like Kia Ora Digital can provide you with the expertise and experience needed to execute a comprehensive hotel SEO strategy.

 Our expert team can help you navigate the complexities of search algorithms, conduct thorough keyword research, optimise your website’s technical aspects, create high-quality content, and implement effective link building strategies.

A successful hotel SEO strategy includes keyword research and optimisation, on-page optimisation, technical SEO, content creation and optimisation, local SEO, and link building. Each component plays a vital role in improving your website’s visibility and attracting targeted traffic.

Local SEO is particularly important for hotels as it helps them target potential guests in specific geographic locations. By optimising your website for local keywords and listings, you can increase your visibility in local search results, attract more local customers, and improve your chances of appearing in Google’s Local Pack.