Shopify SEO

Our Google Analytics agency

Here at Kia Ora, we’ve been working with Google Analytics for years – and we’re here to help you make sense of it all. It’s a great tool to have on your side, as it provides better and more accurate performance tracking for your Ecommerce site. We’re experts when it comes to interpreting this data and making it work for you.

At a quick glance, you’ll be able to see all your key performance metrics – from conversions and customer behaviour, to your sales and revenue. This platform paints a very real picture of any emerging patterns and key trends that you can use to your business’s advantage.

A Google Analytics audit is a great way to check to make sure everything’s set up and running properly. It’s about making sure Google Analytics is still collecting the data you need so you can put together an effective strategy. This ensures that your website’s up to scratch and working to its full potential.

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We can audit your Google Analytics account

When it comes to measuring your site’s performance, Google Analytics is a key asset to your digital marketing campaign – including the exciting new Google Analytics 4 upgrade.

Google is constantly changing its search algorithms, and what may have worked in the past may no longer be serving your campaign. You might notice a drop in your sales and conversions. That’s when it’s time to call in the experts with an analytics audit from Kia Ora Digital.

At our experienced Google Analytics agency, we’re here to help you give your website a full health check. We’ll help you identify key growth opportunities and how your site could be improved upon. We’ll look at things such as:

  • URL: Is your default URL set up properly for easy navigation?
  • Online store: Checking your Ecommerce settings and tracking.
  • Local settings: Is your time zone and currency set up properly?
  • Conversions: Making sure your conversion reports, goals and filters are working correctly.
  • Customers: Are customer behaviours being recorded, such as clicks and sessions?
  • Referrals: Are referrals working properly?
  • Demographics: Are your demographics and interest reports enabled?
  • Integration of Adwords and Search Console: Is your PPC data showing up correctly?
  • Mobile-friendly: How mobile-friendly is your website? Does it have a responsive design, and is it easy to access across a range of mobile devices?
  • Browser performance: Is your site easy to use across a wide range of web browsers?
  • SEO: We’ll show you how to avoid incurring Google penalties.

These are just some of the factors we’ll check when it comes to performing your analytics audit. We’ll conduct an extensive check to make sure everything’s running as it should be.

Want to level up your digital marketing campaign for greater success? Ask our Google Analytics agency for an audit today.

What is Google Analytics 4, and what is all the fuss about?

Unveiled in October 2021, Google Analytics 4 (GA4) is a powerful new digital marketing tool that provides your business with data visualisation and key insights into how your website is performing. Google says it’s the most significant change to ever come to the platform.

The key difference with the Google Analytics 4 upgrade is that it focuses on users and events, rather than sessions and time frames. This allows you to have a closer look and deeper understanding of user behaviour so you can start to anticipate your customer’s needs.

Everything is reported in real-time. At a glance, you’ll be able to see:

  • Your site performance week-to-week
  • Total revenue made
  • Where new customers are coming from
  • Which products and pages they’re looking at
  • Your top-performing campaigns

It’s a much more flexible platform with a simplified interface, making it easy to spot key patterns and trends. That can only mean greater success for your business, and better performance results!

What’s new about the Google Analytics 4 upgrade?

As part of the GA4 upgrade, some of the changes include:

  • User snapshots: including their device, location and average engagement time.
  • Powerful new Analysis Hub, featuring advanced new techniques and template gallery.
  • More control over data visualisation tools, with greater ability to customise what you see.
  • Anomaly detection feature, so you can quickly spot any irregularities.
  • Life cycle report/ funnel analysis so you can analyse customer journeys end-to-end (across different devices).
  • Data Import feature, which also tracks customer data from non-website sources, like mobile apps.
  • New data modelling feature, using predictive A.I. to fill gaps in customer data filtered by privacy settings, cookie-consent and blocked JavaScript.

These changes all have great potential to be real game-changers and transform the way you develop your online strategy. This is because you’ll have the ability to customise your Analysis Hub to view patterns in customer behaviour, the sales funnel, and other key performance metrics. These are all available with GA4’s full suite of data visualisation options.

At Kia Ora, we’ll help you keep track of these SEO KPIs to manage your progress. Speak to us to level up your advertising campaign today.

How is it different to Universal Analytics?

Most website-owners will be used to the traditional Universal Analytics screen. Google Analytics 4 (GA4) is different in that it gives you a much more streamlined user interface, with greater ability to customise your view. This way, you can choose which information you’d like to display and where, so everything you need is right at your fingertips.

There are also innovative differences in the way GA4 collects data – choosing to rely on user behaviour, rather than timeframes and sessions.

Transform your business with Google Analytics 4 migration today

Here at Kia Ora, we’re excited about this upgrade and we can help you set your Google Analytics 4 migration to start taking advantage of the changes. Get in touch with us today and find out how a Google Analytics 4 upgrade can change your business.

We are your trusted SEO experts in New Zealand, with experience in helping Ecommerce and Shopify stores all over the world to increase their sales, conversions and revenue. Want to increase your website’s performance? Speak to our Google Analytics agency today for your FREE SEO Audit.

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