Increasing average order value (AOV) is crucial for Shopify store owners. It’s more than just generating traffic – it’s about maximising the value of every transaction.
Okendo is a powerful marketing platform that helps eCommerce brands achieve this. Trusted by over 12,000 fast-growing brands, including SKIMS, True Classic, and Meshki, Okendo has a proven track record of increasing AOV, conversion rates, and customer lifetime value (CLTV).
Here we’ll explore how Okendo helps you boost AOV, and how when you pair it with our Revenue Forecast technology and advanced data insights, it unlocks further growth opportunities for your business.
How Okendo Can Maximise Your Revenue
One of the most common challenges Shopify store owners face is increasing revenue without having to constantly spend on acquiring new customers. While new traffic is important, focusing on maximising the value of each customer transaction is often a more sustainable approach to growth. That’s where Okendo comes in.
Okendo offers five connected products – Reviews, Loyalty, Quizzes, Referrals, and Attributes – that work together to help you build stronger, more profitable customer relationships. Each product plays a role in encouraging customers to buy more and spend more during each visit to your store.
This ability to enhance customer relationships aligns perfectly with our focus on SEO and Revenue Forecasting. By combining the power of SEO-driven traffic with Okendo’s customer marketing tools, you can attract more qualified leads and convert them into high-value customers.
Boosting AOV with Okendo Reviews and Loyalty Programs
Two key products in Okendo’s suite – Reviews and Loyalty – are game changers for increasing AOV. Let’s take a deeper look at how they work:
- Reviews: Social proof plays a powerful role in influencing purchase decisions. Okendo’s review platform allows customers to share their experiences and insights about your products. When customers see high-quality, authentic reviews, they are more likely to trust your brand and make a purchase.
What’s even better is that Okendo’s review system can be integrated with product recommendations, encouraging customers to add more to their cart. For example, someone browsing a pair of shoes might see reviews that highlight how well they go with a certain bag – resulting in an upsell. This simple integration has a direct impact on AOV, as it nudges customers to increase their order size. - Loyalty Programs: Okendo’s Loyalty program rewards customers for repeat purchases, referrals, and engagement. Offering loyalty points for spending a certain amount can encourage customers to add more items to their cart to earn additional rewards. This tactic directly boosts AOV while also increasing customer retention.
Combining these features with SEO ensures you attract the right customers who are more likely to leave positive reviews and engage with your loyalty program. Our world-first SEO Revenue Forecast technology can help you predict which keywords and SEO efforts will bring in high-value customers, allowing you to further optimise your strategy. Ask us for your personalised Revenue Forecast today.
Leveraging Okendo Quizzes to Increase AOV
Okendo’s Quizzes tool is another powerful tool for boosting AOV. Quizzes allow you to guide customers through a series of questions that help them find the perfect product based on their preferences and needs.
For example, a skincare brand might use a quiz to recommend a complete skincare routine, tailored to the customer’s skin type, concerns, and lifestyle. By doing this, the brand can upsell multiple products that complement each other, increasing the overall order value.
At Kia Ora Digital, we enhance this through the power of SEO. By driving targeted traffic through organic search, you can ensure that the right customers – those who are most likely to convert – are the ones taking your quiz.
And with our groundbreaking Revenue Forecast, you can predict which products will have the highest potential for upselling and cross-selling, allowing you to optimise your marketing efforts even further.
Referrals: Turning Customers into Advocates
Customer referrals are one of the most effective ways to grow your business. Okendo’s Referrals product makes it easy for your existing customers to refer friends and family to your Shopify store. By incentivising these referrals with discounts or rewards, you can create a ripple effect of new customers who are likely to spend more, especially when they receive an incentive to make a first purchase.
But referral programs also offer opportunities to increase AOV. For example, offering a discount on purchases over a certain amount encourages larger order sizes. Combined with an SEO strategy that brings in new customers through organic search, referrals can amplify the value of each transaction.
Our advanced data insights can help identify which referral programs will drive the highest returns, ensuring that you’re maximising your investment in customer acquisition.
Data-Driven Customer Insights
One of the standout benefits of using Okendo is the customer data it provides. From reviews to quizzes, loyalty programs, and referrals, every interaction offers valuable insights into what your customers want and how they behave.
Okendo’s suite of tools gives you access to real-time data, allowing you to fine-tune your marketing strategies on the fly. You can identify trends in customer behaviour, understand which products are performing well, and make informed decisions about pricing, product bundling, and promotions.
When you combine this with our SEO insights, you can not only react to customer data but also predict future trends. By aligning your SEO and content marketing efforts with Okendo’s insights, you can stay ahead of the competition and keep customers engaged with relevant offers and personalised shopping experiences.
Combining Okendo and SEO for Maximum Impact
We believe marketing works best when it’s integrated. Okendo’s customer marketing tools are already powerful on their own, but when combined with a solid SEO and Revenue Forecasting strategy, they become even more effective at driving AOV and overall business growth.
Here’s how we help Shopify stores like yours make the most of this partnership:
- SEO-Driven Traffic: We use advanced SEO strategies to drive qualified traffic to your Shopify store. These visitors are more likely to convert because they are actively searching for the products you offer. When paired with Okendo’s reviews and quizzes, this traffic turns into high-value customers who are more likely to spend more during each visit.
- Revenue Forecasting: Our Revenue Forecast tool predicts the impact of different SEO efforts on your bottom line. This allows you to optimise your strategy by focusing on the keywords and content that will generate the highest return on investment. When combined with Okendo’s data-driven insights, you can maximise both the quantity and quality of traffic coming to your site.
- Conversion Optimisation: Okendo’s reviews, loyalty programs, and referral systems work to increase conversion rates by building trust and encouraging repeat purchases. By focusing your SEO efforts on bringing in the right audience – those most likely to engage with these programs – you can further increase conversion rates and AOV.
Overcoming Real Challenges with Okendo
Shopify store owners face several challenges when trying to increase AOV. Here’s how Okendo helps you tackle some of the most common problems:
- Low Conversion Rates: Sometimes, despite having traffic, customers may not convert as expected. Okendo’s review system helps build trust with potential buyers, providing social proof that your products deliver on their promises. This can lead to more confident purchasing decisions, which often result in larger orders.
- Cart Abandonment: Customers often abandon their carts before completing a purchase. By integrating Okendo’s loyalty program, you can incentivise customers to complete their purchase by offering loyalty points or discounts. This reduces cart abandonment rates and encourages customers to add more items to reach the threshold for rewards.
- Lack of Customer Engagement: Keeping customers engaged after their first purchase is a major challenge. Okendo’s referral and loyalty programs give customers reasons to return, increasing CLTV.
When you couple this with our innovative SEO strategies that target returning customers, you create a feedback loop where your customers become advocates for your brand, driving new and repeat business.
Maximise Your AOV Today
Boosting your Shopify store’s AOV is not just about getting more customers – it’s about getting each customer to spend more during every visit.
Okendo provides a suite of powerful customer marketing tools that encourage higher spending, whether through personalised product recommendations, loyalty programs, or quizzes. When combined with our SEO and Revenue Forecast technology, your marketing strategy becomes even more effective at driving growth.
At Kia Ora Digital, we help Shopify store owners make the most of their partnerships, integrating tools like Okendo into a broader SEO and revenue strategy. Ask us how we can help you boost your AOV and grow your store today.